Brand Licensing Agent

Brand Licensing Agent

Build and lead Wavelength’s licensing business in your market

Location

Worldwide - priority markets across North America, Europe, Middle East, Asia Pacific and Latin America

Working model

Brand Licensing agent

Company

Wavelength Network and our network of talent

Compensation

Partnership based on standard Licensing gross revenue share

About Wavelength

At Wavelength we are building a global social media, marketing and creator agency built around the power of talent, content and communities. Founded by the team behind the Extreme Sports Channel, we bring 30+ years of media and entertainment experience together with a global network of leading creators (Super Car Blondie), athletes and social publishing pages. Our network has 300 million+ followers and reaches 950 million+ views every month across TikTok, Instagram, YouTube, Snapchat and Facebook.

We create high impact marketing campaigns that connect brands with engaged audiences through creator partnerships, social storytelling, content production and live experiences across adventure, action sports, travel, automotive, fitness, wellness, beauty, technology, sustainability and entertainment.

The Opportunity

We are putting together a network of territory focused licensing agents around the world and looking for highly connected, commercially driven, deeply experienced brand licensing specialists who understand their local market and have the relationships, credibility and entrepreneurial drive to build a licensing business with us around some of the world's leading social media talent and social brands.

As a Country Licensing Agent, you will effectively become our partner and licensing representative in your territory. You will identify where our talent, brands, content and intellectual property can create commercial value and then find, pitch and develop the partners capable of bringing those opportunities to market.

Here is what you will be doing

Market Strategy & Planning

Develop a country specific licensing plan and strategy for Wavelength talent and IP

Creator and brand

Identify the most commercially attractive industry sectors and licensing categories

Map the local licensing ecosystem, including manufacturers, retailers, distributors, brands and potential licensees

Identify market gaps and opportunities for Wavelength talent and IP

Build an annual licensing pipeline and commercial plan

Recommend which Wavelength talent, properties and IP should be prioritised in your market

Business Development & Sales

Identify and qualify potential licensing partners

Build relationships with brands, Creators and licensees

Conduct targeted outreach and business development.

Generate new licensing opportunities

Present Wavelength's talent, properties and licensing opportunities to prospective partners

Lead commercial discussions and negotiations alongside Wavelength

Develop opportunities from initial conversation through to signed agreement

Continuously build and manage a strong licensing pipeline

We want agents who can answer a simple question

Who should be licensing our talent and IP in your market and how do we get them to the table?

You will be expected to proactively identify opportunities across areas such as

Consumer products

Apparel and fashion

Sports equipment

Automotive products and accessories

Travel products

Fitness and wellness

Beauty

Technology

Gaming

Publishing

Experiential

Collectibles

Digital products

Destination and tourism partnerships

Brand collaborations

Co-branded products and experiences

The opportunity is deliberately broad because our network of talent and intellectual property spans multiple categories.

Managing the Licensing Programme

Once opportunities are developed, you will work closely with the Wavelength team to manage the programme in your territory.

This includes

Maintaining relationships with licensees and commercial partners

Coordinating with Wavelength on negotiations and agreements

Supporting partner onboarding

Managing the local licensing pipeline

Monitoring opportunities and deal progress

Supporting product and campaign development where required

Identifying additional commercial opportunities within existing partnerships

Reporting market intelligence and pipeline development to Wavelength

Helping grow successful partnerships over the long term

You will own the market relationship, while Wavelength provides the wider network, talent relationships, commercial infrastructure and central support.

What Wavelength Brings

We will provide access to a growing international network of creators, athletes, publishers and talent, giving you a portfolio of properties and personalities that can be taken to market.

We provide

Access to Wavelength's global talent network

Creator and athlete relationships

Licensing opportunities and intellectual property

Central commercial and management support

International market knowledge

Pitch materials and commercial assets

Support with negotiations and deal structures

Global relationships with brands and agencies

Cross market opportunities

The ability to build international licensing programmes around successful properties

As The Country Licensing Agent, you will bring the local knowledge, relationships, commercial instinct and execution.

Who We Are Looking For

This opportunity is suited to someone who already has a strong network and understands how business is conducted in their respective market.

Desired professional background and industry experience

Licensing

Sports marketing

Brand partnerships

Media

Entertainment

Consumer products

Advertising

Sponsorship

Athlete or creator representation

IP development

Agency business development

Fashion

Gaming

Publishing

We are particularly interested in individuals who can demonstrate

A strong network of senior commercial contacts

Excellent business development and sales skills

Knowledge of their local market

Experience negotiating commercial p