Automobile Marketing Executive

Bharath Toyota · Bangalore

Pay₹22,000–35,000a month, as listed

WhereBangaloreKarnataka

TypeFull time

Posted8 Oct20 days ago, via SimplyHired

Kaam checked

No fee, deposit or pay-to-apply signs

Day work

No vehicle or licence needed

Skills they list86 named

Customer follow-upsDigital lead generationMarketing project managementStrategic performance monitoringMarket research projectsCustomer communicationStakeholder engagementPeriodic MIS report preparationProduct launch planningSocial media engagement trackingMicrosoft ExcelCollaboration with salesCustomer relationship buildingSales collateral developmentMarketing campaign planningData analysis reportingSales outreach campaignsCoordination with sales teamsVisual merchandisingCompetitor trackingMarketingConversion rates analysisStakeholder liaisonCompetitive analysisClient enquiry handlingBrochuresTrade fair promotionMarketing company internal dataProviding information to customersB.ComKPI reportingPerformance reporting in digital marketingCross-departmental liaisonDigital brand managementClient relationship developmentLead conversionBachelor's degree in business administrationOpportunity assessmentBachelor's degree – MarketingBusiness developmentAnalysis skillsCompetitor profilingPresentation skillsPartnership buildingContent developmentStrategic promotionsClient servicesBBAMarketing campaign performance trackingCustomer loyaltyProspectingManagement information systemsClient retention strategyPromotional community eventsManagement reportingContent managementBusiness AdministrationMarketing analyticsCorporate event coordinationSocial media content marketingCRM system proficiencyProductivity softwareBrand activation campaign eventsCommunity relationship buildingClient communication skillsNetworkingLocal marketing activitiesCustomer satisfaction improvementEvent lead generationMulti-channel digital marketing campaignsOpen market lead generationB2B MarketingCommunication skillsBusiness lead generationSales follow-upClient liaisonPerformance measurementKPI analysisStakeholder relationship buildingCustomer acquisitionCross-functional communicationCampaign performance reportingOperational performance reportingContent publishingMarketing collateral creationPromotional content preparation

About this job

The Marketing Executive is responsible for planning and executing marketing activities to enhance brand visibility, generate customer enquiries, increase showroom footfall, and support vehicle sales targets. The role involves coordinating digital and offline marketing campaigns, customer engagement programs, events, and promotional activities in line with Toyota standards and dealership objectives.

Key Responsibilities

Plan and implement marketing campaigns to promote Toyota vehicles, products, and services.

Generate quality leads through digital marketing, social media, events, and local promotional activities.

Coordinate showroom events, product launches, roadshows, exhibitions, and test-drive campaigns.

Manage dealership social media platforms and ensure timely posting of promotional content.

Monitor and respond to customer enquiries generated through marketing channels.

Maintain relationships with corporate clients, local businesses, and community organizations for lead generation.

Track marketing campaign performance and prepare MIS reports.

Coordinate with sales teams to ensure effective lead conversion and customer follow-up.

Assist in developing marketing materials such as brochures, banners, advertisements, and promotional offers.

Ensure dealership branding and visual merchandising standards are maintained.

Conduct market research and competitor analysis to identify business opportunities.

Support CRM activities, customer retention programs, and customer satisfaction initiatives.

Qualifications

Bachelor's Degree in Marketing, Business Administration, Commerce, or a related field.

Certification in Digital Marketing will be an added advantage.

Experience

1 to 3 years of experience in marketing, preferably in the automobile industry.

Fresh graduates with strong marketing skills may also be considered.

Required Skills

Excellent communication and presentation skills.

Knowledge of digital marketing and social media platforms.

Good analytical and reporting skills.

Strong interpersonal and relationship-building abilities.

Proficiency in MS Excel, Word, PowerPoint, and CRM tools.

Ability to organize events and promotional activities effectively.

Customer-focused and result-oriented approach.

Key Performance Indicators (KPIs)

Number of leads generated.

Showroom footfall generated through marketing activities.

Lead-to-sale conversion rate.

Social media engagement and campaign effectiveness.

Customer retention and satisfaction levels.

Achievement of monthly and annual marketing objectives.

Reporting To

Marketing Manager / General Manager - Sales & Marketing

Preferred Attributes: Energetic, creative, proactive, and passionate about automotive marketing with a strong customer-centric mindset.
Pay: ₹22,000.00 - ₹35,000.00 per month

Benefits

Health insurance

Leave encashment

Life insurance

Provident Fund

Work Location: In person

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