Lead Generation Specialist-Marketing

Marketing Executive

Location

Salem, Tamil Nadu

Job Type

Full-time

Experience

2+ Years

Job Summary

Info G Innovative Solutions Pvt. Ltd. is looking for a skilled and results-oriented Marketing Executive with experience in B2B marketing, digital marketing, lead generation, and brand building. The ideal candidate should have strong communication skills, a good understanding of digital marketing channels, and the ability to generate quality leads to support business growth.

Key Responsibilities

• Plan and execute digital marketing campaigns to generate quality B2B leads.
• Manage and enhance the company's presence on LinkedIn, Google, and other social media platforms.
• Create engaging marketing content, including social media posts, brochures, case studies, and email campaigns.
• Execute LinkedIn outreach and email marketing campaigns to generate business opportunities.
• Research target industries and build prospect databases.
• Monitor campaign performance, analyze results, and prepare marketing reports.
• Collaborate with the Business Development Executive (BDE) team to generate marketing-qualified leads.
• Promote the company's services, including AI Data Annotation, Data Collection, BPO/ITES, Software Development, Website Development, and Mobile Application Development.
• Conduct market research and competitor analysis to identify new business opportunities.
• Support brand-building initiatives and improve online visibility.

Required Qualifications and Skills

• Minimum 2 years of experience in Digital Marketing, B2B Marketing, or Lead Generation.
• Excellent written and verbal English communication skills.
• Strong knowledge of LinkedIn marketing, social media management, email marketing, and basic SEO.
• Good research, analytical, and problem-solving skills.
• Familiarity with Canva, Google Analytics, CRM platforms, and email marketing tools.
• Ability to manage multiple marketing activities and meet assigned targets.
• Self-motivated, creative, and results-oriented approach.

Preferred Qualifications

• Experience in IT services, software development, AI, Data Annotation, or BPO/ITES marketing.
• Experience promoting services to international markets.
• Familiarity with LinkedIn lead-generation tools and prospecting platforms.
• Candidates residing in Salem and nearby areas are preferred.

How to Apply

Interested candidates can share their updated resume at hr@infogsolution.com or contact 9489979523 for further details.

We look forward to welcoming a motivated marketing professional to our team.

Pay

₹20,000.00 per month

Benefits

• Cell phone reimbursement
• Food provided
• Leave encashment
• Paid sick time
• Paid time off
• Provident Fund
• Work from home

Work Location

In person