Graphic Designer

Job Role: Graphic Designer & Content Strategist Experience: 2–4 years in graphic design with exposure to content planning and copywriting Key responsibilities Design Create marketplace listing images, infographics, A+ content, brand stores and banners for Amazon, Flipkart, Myntra and Blinkit, following each platform's image rules. Design ad creatives, social media posts, carousels, stories and website banners in line with each client's brand guidelines. Build logos, brand kits, packaging artwork and print-ready files (using CorelDRAW and Illustrator) for clients who need them. Retouch and edit product photos in Photoshop: cleanup, background removal, colour correction and lifestyle composites. Produce short reels, product animations and ad videos using Runway or a similar AI video tool, and coordinate with the video editor on larger shoots. Maintain organised Canva templates and brand libraries so the Social Media Manager and clients can make safe edits themselves. Content strategy Build brand messaging, positioning and tone of voice for each client, based on the strategy done by eRoadMap. Create monthly content calendars across Instagram, Facebook, YouTube, LinkedIn and WhatsApp, linked to launches, sales events and ad campaigns. Write or brief product titles, bullet points, A+ copy, ad hooks, video scripts, captions and blog outlines; guide the SEO Specialist's keyword targets into content. Review creative performance with the Performance Marketing and Marketplace Advertising Specialists and plan the next round of tests. Create case studies, founder stories and eRoadMap's own marketing content. Required skillsExpert-level Photoshop, CorelDRAW, Illustrator and Canva, with a portfolio that shows all four. Working experience with Runway or a similar AI tool (for example Midjourney, Firefly, Kling, Pika or Leonardo) for images and video. Strong typography, layout, colour and brand-consistency judgement. Ability to write clear, persuasive copy in English; Hindi and Punjabi are an advantage. Ability to turn a client brief into a content plan and deliver on deadlines with fast revisions. Good to haveBasic video editing (Premiere Pro, CapCut, DaVinci Resolve) and motion graphics. Figma knowledge for website and landing-page mockups. Experience in beauty, FMCG, fashion or D2C categories. Knowledge of how creatives perform in ads and on marketplaces, including CTR and conversion basics. Responsible use of AI tools, with checks for brand safety, copyright and accuracy. Required skills Expert-level Photoshop, CorelDRAW, Illustrator and Canva, with a portfolio that shows all four. Working experience with Runway or a similar AI tool (for example Midjourney, Firefly, Kling, Pika or Leonardo) for images and video. Strong typography, layout, colour and brand-consistency judgement. Ability to write clear, persuasive copy in English; Hindi and Punjabi are an advantage. Ability to turn a client brief into a content plan and deliver on deadlines with fast revisions. Please Fill below form to get faster response https://forms.gle/zQxFYD9ngG27gXCV7