SEO MANAGER

Job Summary

We are looking for an experienced SEO Manager to develop and execute SEO

strategies that improve organic search visibility, increase website

traffic, and drive qualified leads or conversions. The ideal candidate

should have strong technical SEO knowledge, keyword research expertise,

content optimization skills, and experience managing SEO campaigns.

Key Responsibilities

Develop and implement comprehensive SEO strategies aligned with business

goals.

Conduct keyword research, competitor analysis, and search intent

mapping.

Manage on-page, off-page, and technical SEO activities.

Perform website audits and resolve crawling, indexing, canonicalization,

and site architecture issues.

Optimize website content, metadata, internal linking, URLs, and landing

pages.

Lead link-building and digital PR initiatives to improve domain

authority.

Monitor organic traffic, keyword rankings, conversions, and other KPIs.

Use Google Analytics 4, Google Search Console, and SEO tools such as

Ahrefs, Semrush, or Screaming Frog.

Collaborate with content writers, developers, and digital marketing

teams.

Optimize websites for mobile usability, page speed, and Core Web Vitals.

Stay updated on Google algorithm updates, AI-driven search, and evolving

SEO best practices.

Prepare regular SEO performance reports and provide actionable

recommendations.

Manage SEO projects, timelines, and team members where applicable.

Required Skills and Qualifications

4–10 years of hands-on SEO experience.

Strong understanding of technical, on-page, and off-page SEO.

Proficiency in Google Analytics 4 and Google Search Console.

Experience with keyword research, competitor analysis, and backlink

analysis.

Knowledge of HTML, CSS, website architecture, and structured data.

Experience with CMS platforms such as WordPress, Shopify, or similar

systems.

Strong analytical, communication, and project management skills.

Ability to develop data-driven strategies and demonstrate measurable SEO

results.

Key Performance Indicators (KPIs)

Organic traffic growth.

Improvement in keyword visibility and rankings.

Growth in organic leads, sales, and conversions.

Technical SEO health and indexation improvements.

Quality and relevance of backlinks.

Organic conversion rate and return on investment.

Preferred Qualifications

Experience managing SEO teams or agencies.

Knowledge of international SEO, local SEO, and e-commerce SEO.

Understanding of Generative Engine Optimization (GEO) and AI search

visibility.

Experience with enterprise SEO and large websites.