Inbound Marketing Manager

Inbound Marketing Manager – B2B Demand Generation & LinkedIn Growth | Remote

Position Type

Full-Time, Remote

Working Hours

U.S. Business Hours

About the Role

At Pavago, one of our clients is hiring an Inbound Marketing Manager to build and scale a content-driven B2B lead generation engine.

This is not a cold outreach or appointment-setting role. Your focus is turning LinkedIn content and organic engagement into qualified conversations, booked calls, and sales pipeline.

You’ll work directly with the founder, who owns closing, while you own the inbound engine: content strategy, audience engagement, lead nurturing, and conversion.

What You’ll Own

LinkedIn Content & Demand Generation

Create high-performing LinkedIn posts, hooks, carousels, and thought leadership content

Develop content that attracts high-intent B2B prospects

Write conversion-focused content designed to generate conversations and pipeline

Test content angles, messaging, and formats based on performance

Build messaging around buyer pain points, intent, and the customer journey

Content → Conversation → Pipeline

Turn comments, profile views, engagement, and inbound messages into sales conversations

Initiate natural, value-driven DMs with engaged prospects

Qualify inbound opportunities and move them into the sales funnel

Generate consistent qualified leads and booked calls from organic content

Audience Engagement & Lead Nurturing

Engage with prospects through comments, DMs, and relationship-building

Nurture leads through strategic follow-ups and educational content

Build trust with potential buyers over time

Strengthen founder positioning and personal brand authority

Inbound Funnels & Conversion

Build simple funnels from content → engagement → conversation → booked call

Create lead magnets, nurture flows, and conversion-focused assets

Identify funnel bottlenecks and improve conversion rates

Track which content and conversations contribute to pipeline

Founder Collaboration

Work directly with the founder on messaging, positioning, and lead quality

Share audience insights, objections, and market feedback

Refine content based on real prospect conversations

Support broader demand generation and organic growth initiatives

Requirements

2+ years of experience in B2B inbound marketing, content-led lead generation, demand generation, or organic growth

Strong hands-on experience with LinkedIn content strategy

Proven ability to generate inbound leads, booked meetings, or pipeline from organic content

Excellent copywriting, hooks, storytelling, and messaging skills

Strong understanding of B2B buyer journeys and sales funnels

Experience turning audience engagement into qualified conversations

Strong relationship-building and communication skills

Analytical mindset with the ability to optimize based on performance

Comfortable working independently during U.S. business hours

Nice to Have

Experience growing founder-led or executive personal brands

Experience with B2B services, SaaS, consulting, agencies, or professional services

Familiarity with LinkedIn analytics and content performance tracking

Experience building lead magnets and nurture sequences

Understanding of pipeline attribution and demand generation

CRM and lead-tracking experience

What Success Looks Like

You consistently generate qualified B2B conversations and booked calls from content, not simply impressions and followers.

Key KPIs include

Qualified inbound conversations

Leads and booked calls generated from LinkedIn

Inbound pipeline contribution

Content-to-conversation conversion

Conversation-to-call conversion

Quality of audience engagement

Consistent growth in relevant B2B audience reach

Interview Process

Initial Screening Call

Spark Hire Video Interview

Recruiter Interview

Final Interview

Offer & Onboarding

Apply Now

If you know how to turn LinkedIn content into conversations, qualified leads, booked calls, and measurable B2B pipeline, we’d love to hear from you.

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Originally posted on Himalayas