Deputy Vice President - Activation, Retention, Cross Border spends & CLIP

Deputy Vice President - Activation, Retention, Cross Border spends & CLIP

Gurugram, India

JOB DESCRIPTION

About Us

SBI Card is a leading pure-play credit card issuer in India, offering a wide range of credit cards to cater to diverse customer needs. We are constantly innovating to meet the evolving financial needs of our customers, empowering them with digital currency for seamless payment experience and indulge in rewarding benefits. At SBI Card, the motto 'Make Life Simple' inspires every initiative, ensuring that customer convenience is at the forefront of all that we do. We are committed to building an environment where people can thrive and create a better future for everyone.

SBI Card is proud to be an equal opportunity & inclusive employer and welcome employees without any discrimination on the grounds of race, colour, gender, religion, creed, disability, sexual orientation, gender identity, marital status, caste etc. SBI Card is committed to fostering an inclusive and diverse workplace where all employees are treated equally with dignity and respect which makes it a promising place to work.

Join us to shape the future of digital payment in India and unlock your full potential.

What’s in it for YOU

SBI Card truly lives by the work-life balance philosophy. We offer a robust wellness and wellbeing program to support mental and physical health of our employees

Admirable work deserves to be rewarded. We have a well curated bouquet of rewards and recognition program for the employees

Dynamic, Inclusive and Diverse team culture

Gender Neutral Policy

Inclusive Health Benefits for all - Medical Insurance, Personal Accidental, Group Term Life Insurance and Annual Health Checkup, Dental and OPD benefits

Commitment to the overall development of an employee through comprehensive learning & development framework

Role Purpose

Responsible for planning and executing the following components of portfolio management, namely Onboarding, Early Activation, Retention, Authorization, Cross border spends

Role Accountability

Plan & implement onboarding & retention strategy, ensuring that requisite SLAs are met by Customer Service and outbound calling teams

Launch early activation programs to increase first swipe on the card (Separate action plan for early activation for Shikhar accounts)

Monitor New sourcing inflow to identify potential issues/aberrations and flag them for appropriate remedial action

Determine the pool of customers to reach out for win back calling and ensure re-carding in a time bound manner

Develop and implement strategies for improving claw back of authorization decline spends

Plan and execute cross border spends increase campaigns

Plan and implement credit line increase programs across calling and self service channels

Lead implementation of authorization rate improvement initiatives, such as RBI switch relates usage guidelines and other such initiatives

Work with IT to implement all strategies and regulatory changes within assigned area in the system

Ensure process documentation and compliance adherence

Measures of Success

Voluntary Attrition nos as per plan

Early activation rates & spend / account as per plan

Onboarding numbers as per plan

Cross border Active rate

Cross Border spends

Cross Border Auth rate improvement %

Customer Winback %

Spends Claw back %

Number of Credit Line Increase (CHS #)

Process adherence as per MOU

Technical Skills / Experience / Certifications

Spends Category Understanding

Good knowledge on Consumer and Competition behavior and Credit Card Market Dynamics

Prior knowledge of alliances and partnerships

Prior knowledge of retention and activation preferred

Competencies critical to the role

Planning & Organizing

Analytical Ability

Negotiation & Influencing

Innovation & Problem Solving

Teamwork & Collaboration

Qualification

MBA /PGDBM in Marketing or any other relevant discipline

Preferred Industry

Payment Card Industry, Telecom, Retail

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JOB INFO

Job Identification

21867

Posting Date

10/09/2026, 07:06 PM

Apply Before

10/30/2026, 12:00 AM

Locations

DLF Cyber City,Tower B, Block 2, Building 3, Gurugram, Haryana, 122002, IN

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DLF Cyber City,Tower B, Block 2, Building 3, Gurugram, Haryana, 122002, IN

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