Social Media Manager and Content Creator

The Social Media Content Creator / Writer will be responsible for creating day-to-day content for Gavins across social platforms. This is a hands-on creative role for someone who can move from idea → script → shoot → edit/caption → publish-ready content.

The person should have a strong understanding of social media trends and short-form content. Fashion Experience in this domain is a Plus

Key Responsibilities

• Develop daily content ideas for Instagram, Reels, Stories and other relevant platforms.
• Write engaging
• Reel scripts
• Captions
• Hooks
• Product descriptions
• Story copy
• Promotional copy
• Campaign copy
• Customer-focused content
• Assist with and, where capable, independently execute phone-based content shoots.
• Create fashion-focused Reels, product videos and behind-the-scenes content.
• Identify trending formats, sounds, hooks and content styles relevant to the brand.
• Present products in ways that communicate styling, use cases and customer benefits.
• Coordinate with sales/styling/store teams to source content.
• Assist in model/product shoots and content production.
• Edit short-form videos using tools such as CapCut, InShot or similar applications.
• Create simple graphics and social assets using Canva or similar tools.
• Adapt one piece of content into multiple formats/platforms.
• Maintain an organised library of photos, videos and creative assets.
• Ensure captions and content are grammatically correct and aligned with brand tone.
• Assist the Social Media Manager with campaign execution and content calendars.
• Keep track of content trends and propose new content ideas.
• Support festive, promotional, launch and store-event content.

Required Skills \& Capabilities

• Excellent writing and communication skills.
• Strong understanding of short-form social content.
• Strong creative thinking and idea generation.
• Good understanding of visual presentation.
• Ability to write strong hooks for Reels.
• Basic mobile photography/videography skills.
• Basic video editing ability.
• Good understanding of Instagram Reels and Stories.
• Strong attention to visual detail.
• Ability to work effeciently and meet content deadlines.
• Comfortable working in a fast-moving retail environment.
• Ability to appear on camera for content shoots

Should have experience in some of the below mentioned Tools

• Canva
• CapCut / InShot
• Instagram editing tools
• Meta Business Suite
• Adobe Premiere Pro / Photoshop, if available

Experience \& Qualification

• Experience: 1–3 years preferred.
• Candidates with strong portfolios may be considered even with less formal experience.
• Education: Graduate / Diploma in Communications, Media, Fashion, Marketing, Journalism or related discipline preferred.

Portfolio Requirement

Candidates should ideally provide a personal or work portfolio containing examples of a few of the following items

• Instagram Reels
• Fashion/lifestyle content
• Copywriting
• Social captions
• Short-form scripts
• Product content
• Video editing

Pay

₹30,000.00 - ₹40,000.00 per month

Work Location

In person