Field Marketing Manager

Key ResponsibilitiesBusiness Development \& Partnerships

• Build and maintain relationships with RWAs, apartment associations, builders, property management teams, schools, and community partners.

• Identify and develop new partnership opportunities to expand UpKraft’s presence.

• Secure permissions for demo events, workshops, performances, and promotional activities.

• Expand UpKraft’s network across premium gated communities.

Lead Generation \& Customer Acquisition

• Generate qualified leads through society activations, kiosks, events, referrals, and local campaigns.

• Execute lead generation activities within assigned territories.

• Collaborate with the Inside Sales team to maximize conversions.

Community Engagement

• Organize music performances, workshops, trial classes, and community events.

• Coordinate with tutors, operations, and society management for seamless execution.

• Deliver exceptional experiences that strengthen community relationships.

Referral \& Partnership Programs

• Identify and onboard parent ambassadors and community champions.

• Drive referral campaigns to generate new admissions.

• Build long-term engagement within residential communities.

Business Development Support

• Execute offline branding initiatives including standees, lift branding, flyers, posters, kiosks, and notice board branding.

• Ensure strong brand visibility across assigned territories.

• Track campaign effectiveness and recommend improvements.

Pipeline Management \& Reporting

• Maintain accurate records of partnerships, leads, and business opportunities in the CRM.

• Submit weekly reports on partnerships, pipeline, leads, and admissions.

• Collaborate with Sales, Operations, and Marketing teams to achieve business targets.

Manager Field Marketing UpKraft JD.pdf

Candidate Profile

• Fresh MBA graduates with a passion for business development, partnerships, sales, and growth are encouraged to apply.

• 1–3 years of experience in Business Development, Sales, Partnership Management, Field Sales, Customer Acquisition, Community Marketing, or B2B/B2C Sales.

• Excellent relationship-building and negotiation skills.

• Strong communication skills in English, Hindi, and/or Kannada.

• Comfortable travelling extensively across Bengaluru.

• Self-driven, energetic, target-oriented, and eager to thrive in a fast-paced startup environment.

Send your resume to

raksha@upkraft.in

Pay

₹45,000.00 - ₹55,000.00 per month

Benefits

• Cell phone reimbursement
• Flexible schedule
• Life insurance
• Paid sick time

Work Location

In person