Senior Sales Manager

Job Title

Head of Sales

Department

Sales and Business Development

Reports To

Director

Job Overview

The Head of Sales is responsible for leading and driving the overall sales strategy and

execution for the parks. This role involves overseeing the sales team, which includes

managers for, CRM, Corporate Sales, School Groups, Events and Birthday Parties

across centers. The ideal candidate will have extensive experience in sales

leadership, strategic planning, and team management within the park, hospitality,

or leisure industry. The Head of Sales will be accountable for maximizing revenue

across all channels while ensuring exceptional client experiences.

Key Responsibilities

• Sales Strategy and Leadership

Develop and implement a comprehensive sales strategy that aligns with the

park’s business objectives and revenue targets. Lead the sales and events

team in executing this strategy effectively.

• Team Management and Development

Manage and mentor a team of specialized managers (CRM, corporate,

schools, events, birthday parties). Provide guidance, set performance

goals, and ensure each team meets their individual targets.

• Revenue Growth

Drive revenue growth across all sales channels by identifying new business

opportunities, optimizing existing relationships, and expanding market reach.

• Cross-Department Collaboration

Work closely with the marketing, operations, and guest experience teams to

ensure cohesive strategies that support sales initiatives and deliver

outstanding visitor experiences.

• Market Analysis and Forecasting

Analyze market trends, customer behavior, and competitor activities to

inform sales strategies. Regularly monitor sales performance and provide

accurate revenue forecasts.

• Key Account Management

Job Description – Head of Sales

Cultivate and maintain relationships with key partners, including corporate

clients, schools, and event organizers, to secure long-term contracts and repeat

business.

• Sales Process Optimization

Continuously evaluate and refine sales processes, tools, and systems to

improve efficiency and results across all sales channels.

• CRM and Data-Driven Sales

Oversee the implementation and optimization of the CRM system, ensuring

the team effectively utilizes customer data to drive targeted campaigns and

personalized interactions.

• Budgeting and Reporting

Manage the sales budget, allocate resources effectively, and provide

detailed reports on sales performance, team productivity, and market

conditions to senior management.

• Event and Campaign Planning

Collaborate with the marketing team to plan and execute sales campaigns,

promotions, and special events that align with the park’s goals.

Qualifications

• Bachelor’s degree in business, Marketing, Sales, or a related field.
• 8+ years of experience in sales management, with a proven track record in

the theme park, hospitality, or leisure industry.

• Strong leadership and team management skills, with experience overseeing a

diverse sales team.

• In-depth knowledge of sales strategies for corporate clients, travel trade,

CRM, and event planning.

• Excellent communication, negotiation, and relationship-building skills.
• Strategic thinker with the ability to translate business goals into actionable

sales plans.

• Proficiency in CRM systems and sales management tools.
• Strong analytical skills with the ability to make data-driven decisions.

Preferred Skills

• Experience working with schools, corporate groups, and event management.
• Proven ability to drive large-scale events and group bookings.
• Knowledge of industry trends and best practices in sales and customer

engagement.

Pay

From ₹100,000.00 per month

Benefits

• Flexible schedule
• Paid time off
• Provident Fund

Work Location

In person