Management Trainee (Marketing)

Job Description

Management Trainee (MT) – Marketing

Organization

International Institute of Hotel Management (IIHM)

Location

Kolkata, West Bengal

Department

Marketing

Employment Type

Full-Time

About the Role

IIHM is looking for a dynamic, enthusiastic, and result-oriented Management Trainee – Marketing to support its marketing initiatives, student recruitment activities, brand promotion, and institutional outreach. The candidate will work closely with the marketing team to enhance brand visibility, generate prospective student leads, and contribute to the overall growth of the institution.

Key Responsibilities

Assist in planning and executing marketing campaigns to promote IIHM's academic programmes and institutional brand.

Support student recruitment activities, lead generation, and follow-ups with prospective students and parents.

Coordinate school visits, educational fairs, seminars, career counselling sessions, and promotional events.

Build and maintain relationships with schools, educational counsellors, and other relevant stakeholders.

Assist in digital marketing initiatives, social media promotions, and online engagement activities.

Conduct market research and competitor analysis to identify new opportunities for student enrolment.

Maintain marketing databases, lead records, and periodic reports on campaign performance.

Coordinate with the admissions and academic teams to ensure effective execution of marketing activities.

Assist in preparing presentations, promotional materials, and marketing reports.

Achieve assigned marketing targets and contribute to student admission objectives.

Eligibility Criteria

Qualification

Bachelor's degree in Management, Business Administration, or a related discipline.

Experience: Freshers are welcome to apply; candidates with relevant experience in marketing, sales, or educational counselling will be preferred.

Good communication, presentation, and interpersonal skills.

Proficiency in MS Office, especially Excel and PowerPoint.

Willingness to travel locally for school visits, events, and promotional activities.

A proactive attitude, willingness to learn, and a target-oriented approach.

Key Competencies

Communication and relationship management

Sales and marketing aptitude

Planning and coordination

Analytical and problem-solving skills

Teamwork and adaptability

Time management and target orientation

Career Opportunity

This role offers an opportunity to develop practical expertise in educational marketing, student recruitment, brand promotion, and institutional business development within the hospitality education sector.

Pay

₹18,000.00 per month

Benefits

Provident Fund

Education

Bachelor's (Preferred)

Work Location

In person