B2B Lead Generation Specialist

Responsibilities: • B2B lead generation experience using ads (google, facebook, email, SEO, social media) • Working with designers to create landing pages and optimising them for conversions • Working with agencies for content - long form and copywriting • Working with SEO and Social media team to drive traffic to the website • Track and report on demand generation performance metrics, using this data to continually optimize campaign performance. • Manage day-to-day activities and define and ex…