Digital Marketing Specialist

We are looking for a creative, analytical, and result-oriented Digital Marketing Specialist to manage and grow the resort's online presence, generate customer enquiries, improve brand visibility, and support bookings through digital marketing campaigns.

The candidate will be responsible for social media management, digital advertising, content planning, lead generation, website optimization, and performance reporting across digital platforms.

Key Responsibilities

Social Media Management

Manage the resort's social media accounts, including Instagram, Facebook, and other relevant platforms.

Plan and maintain a monthly content calendar.

Publish reels, posts, stories, promotional creatives, and campaign content.

Monitor comments, direct messages, reviews, and customer enquiries.

Maintain consistent branding and audience engagement.

Digital Advertising & Lead Generation

Plan, execute, and optimize Google Ads and Meta Ads campaigns.

Generate qualified leads for school picnics, corporate outings, family visits, group bookings, and events.

Monitor campaign budgets, cost per lead, conversions, and return on advertising spend.

Conduct audience research, keyword research, and competitor analysis.

Coordinate with the sales and telecalling teams to improve lead conversion.

Website & Online Presence

Maintain and update website content, offers, images, and landing pages.

Work on basic SEO, keyword optimization, and Google Business Profile management.

Monitor website traffic and user engagement through Google Analytics and Search Console.

Improve online visibility and support organic enquiry generation.

Content Planning & Coordination

Coordinate with the graphic designer, video editor, and on-site team for promotional content.

Plan marketing campaigns around holidays, school seasons, festivals, weddings, and special events.

Ensure all published content follows the company's branding and promotional guidelines.

Online Reputation Management

Monitor Google reviews and other relevant online platforms.

Respond professionally to reviews and customer feedback.

Coordinate with the operations team to address customer complaints and improve online ratings.

Reporting & Performance Analysis

Maintain daily and monthly digital marketing reports.

Track leads generated by platform, campaign performance, engagement, website traffic, and conversions.

Share campaign insights, completed tasks, pending work, and future action plans with management.

Maintain proper records of advertising expenditure and lead sources.

Required Skills & Qualifications

Graduate in Marketing, Business Administration, Mass Communication, or a related field preferred.

1–3 years of experience in digital marketing; hospitality, tourism, or resort experience is an advantage.

Practical knowledge of Google Ads, Meta Ads Manager, SEO, and social media marketing.

Familiarity with Google Analytics, Google Search Console, Google Business Profile, and reporting tools.

Understanding of lead generation, campaign optimization, and conversion tracking.

Good communication, analytical, planning, and coordination skills.

Ability to manage multiple campaigns and meet deadlines.

Key Performance Indicators (KPIs)

Qualified enquiries and leads generated.

Cost per lead and advertising efficiency.

Website traffic and conversion rate.

Social media reach, engagement, and follower growth.

Campaign performance and return on advertising spend.

Timely publishing of planned content.

Online review management and response time.

Accuracy and timely submission of daily and monthly reports.

Reporting Structure

Reports To

Marketing Manager / Management

Works With

Sales Team, Telecalling Team, Graphic Designer, Video Editor, and Resort Operations Team.

Application Process

Interested candidates may share their updated resume along with examples of previous campaigns, social media accounts managed, or advertising results, wherever available

Pay

₹15,000.00 - ₹30,000.00 per month

Work Location

In person