Sales & Calling

JOB DESCRIPTIONSales Executive – Admissions & Client Relations

Company

Yograj Singh Cricket Academy Private Limited (YSCA)

Job Type

Full-time

Work Structure

Remote Calling + On-Site Admissions Support

Department

Sales & Admissions

Job Overview

Yograj Singh Cricket Academy is looking for a proactive, disciplined, and target-oriented Sales Executive to manage admissions through our existing database of prospective students and parents.

The primary responsibility is to contact prospective clients, explain our cricket training programmes, follow up with interested parents, send professional emails and messages, and convert enquiries into confirmed admissions.

The employee will work remotely for calling and lead management. When prospective clients visit the academy for admissions, the employee will coordinate with the on-ground team to ensure that parents receive proper information, guidance, and support throughout the admission process.

Key Responsibilities

A. Outbound Calling & Lead Generation

Make a minimum of 50 outbound calls per working day to prospective students and parents from the company's existing database.

Explain YSCA's coaching programmes, training schedules, admission packages, hostel facilities, residential programmes, camps, and other offerings.

Understand the requirements, age group, location, budget, and cricketing goals of prospective students.

Identify serious prospects and prioritise high-potential leads.

Maintain professional communication with parents and prospective clients.

B. Follow-Ups & Conversion

Follow up consistently with interested parents until the lead is converted, declined, or marked for future follow-up.

Contact old and inactive leads to revive potential admissions.

Address basic questions and objections related to pricing, facilities, coaching, accommodation, and training schedules.

Encourage interested parents to book academy visits, trials, or admission consultations where applicable.

Work towards achieving monthly admission and revenue targets set by management.

C. Email & WhatsApp Communication

Send professional emails to prospective clients with programme details, pricing, schedules, facilities, and admission procedures.

Share approved brochures, videos, website links, forms, and other marketing materials.

Respond promptly to incoming messages and enquiries assigned to the employee.

Ensure every serious lead receives the relevant information and a clear next step.

D. CRM & Database Management

Record every call and follow-up in the company's designated CRM, Google Sheet, or sales dashboard.

Update each lead's status, including contacted, interested, follow-up required, visit scheduled, admission confirmed, or not interested.

Record the date of the last interaction and the next follow-up date.

Maintain accurate contact details and avoid duplicate or incomplete entries.

Submit daily sales activity reports to the reporting manager.

E. Academy Visits & Admission Coordination

Coordinate with the academy's on-ground team whenever a prospective client visits the facility.

If assigned to the academy during admission visits, personally explain programmes, pricing, facilities, and admission procedures.

Ensure parents are guided professionally and their questions are addressed.

Coordinate with the admissions or accounts team regarding registration, payment confirmation, and documentation.

Maintain communication with parents until the admission process is completed.

Daily Performance Requirements

The following are the minimum operational expectations

50 outbound calls per working day.

Timely follow-ups with all assigned leads due for contact.

Professional emails and WhatsApp messages wherever required.

Complete and accurate CRM/database updates.

Daily reporting of calls, interested prospects, follow-ups, visits booked, and admissions converted.

Consistent effort towards achieving assigned admission and revenue targets.

Calls must be meaningful sales conversations or genuine contact attempts. Activity should be recorded honestly, and performance will be evaluated on both calling discipline and actual conversions.

Skills & Qualifications

Strong verbal and written communication skills.

Confidence in speaking with parents and explaining services professionally.

Good persuasion, negotiation, and follow-up skills.

Basic knowledge of email, WhatsApp Business, Google Sheets, and CRM systems.

Ability to organise a large database and manage multiple prospective clients.

Self-discipline and accountability while working remotely.

Prior experience in sales, telecalling, customer service, education sales, or admissions is preferred.

Knowledge of cricket or sports academies is an advantage.

Working Expectations

Follow the working hours and reporting schedule assigned by management.

Remain available and responsive during working hours.

Attend scheduled sales meetings and training sessions.

Use company-approved communication materials and pricing.

Maintain confidentiality of the company's database, client information, pricing, and internal processes.

Treat every prospective parent and student with professionalism and respect.

Coordinate with management and the on-ground admissions team to ensure a smooth customer experience.

Key Performance Indicators (KPIs)

Performance will be reviewed based on

Daily outbound calling activity.

Number of leads successfully contacted.

Follow-up completion rate.

Number of interested and qualified prospects generated.

Academy visits and trials scheduled.

Admissions converted and revenue generated.

Accuracy of CRM records and daily reports.

Quality of communication and parent feedback.

Expected Outcome

The Sales Executive is expected to build a strong pipeline of prospective admissions, ensure that no serious enquiry is neglected, maintain consistent communication with parents, and contribute directly to the academy's admission growth.

The role requires ownership of each assigned lead from the first call through follow-u