Principal Product Manager - Knowledge Bases & Ask AI

About us

HighLevel is an AI-powered business operating system that gives agencies, entrepreneurs and SMBs the infrastructure to build, automate and scale. Today, HighLevel supports SMBs across 150+ countries, fueling community-driven growth rooted in real customer outcomes.

To date, businesses operating on HighLevel have generated over $7 billion in ecosystem value, demonstrating the impact of shared infrastructure at scale. By centralizing conversations, automation and intelligence into one system, we help businesses move faster, reduce complexity and execute efficiently. Behind the platform, HighLevel powers more than 4 billion API hits and 2.5 billion message events daily. With 250 terabytes of distributed data, 250+ microservices and over 1 million domain names supported, our architecture is built for performance, resilience and long-term scalability.

Our people

With over 2,000 team members across 10+ countries, HighLevel operates as a global, remote-first organization built for speed and ownership. We value initiative, clarity and execution, creating space for ambitious people to build systems that support millions of businesses worldwide. Here, innovation thrives, ideas are celebrated and people come first, no matter where they call home.

Our impact

Every month, HighLevel enables more than 1.5 billion messages, 200 million leads and 20 million conversations for the more than 1 million businesses we support. Behind those numbers are real people building independence, expanding opportunity and creating measurable impact.

We’re proud to be a part of that.Learn more about us on ourYouTube Channel orBlog PostsRole Overview

HighLevel is a powerful platform containing hundreds of interconnected capabilities across CRM, marketing, communications, automation, commerce, websites, calendars, reporting, and AI. That breadth creates enormous value - but it also introduces complexity. Users should not need to know which menu contains a capability, how every object in HighLevel is modelled, or which sequence of screens is required to complete a business task. They should be able to describe what they want to accomplish, receive an accurate answer, and safely complete the work.

Ask AI is the natural-language operating layer designed to make that possible. It allows agencies and businesses to ask questions, understand customer and operational data, generate content and assets, create product configurations, invoke specialised agents, execute supported actions, automate recurring work, and interact with HighLevel through text, voice, structured artefacts, and guided workflows.

For Ask AI to be dependable, it needs accurate and current context. HighLevel Knowledge Bases provide the shared intelligence foundation for Ask AI and the broader AI Employee ecosystem. They ingest and organise information from websites, FAQs, rich text, documents, tables, cloud files, and other approved sources so AI products can retrieve relevant information and produce grounded responses.

We are hiring a Principal Product Manager to own the long-term product strategy for this intelligence and assistance platform. This person will define the architecture, product principles, quality systems, developer model, governance, metrics, and commercial strategy required to make Ask AI the default way users understand and operate HighLevel.

This is not a generic chatbot, enterprise-search, or content-generation role. It is a senior individual-contributor product leadership role at the intersection of AI assistants, enterprise knowledge, retrieval systems, agent orchestration, workflow execution, CRM data, permissions, automation, developer platforms, and multi-tenant SaaS. You will influence multiple product and engineering teams, establish shared platform standards, and make foundational decisions that affect every AI product across HighLevel.

Key Responsibilities

Define and drive the long-term product vision, strategy, roadmap, and platform architecture for HighLevel Knowledge Bases and Ask AI.

Own the complete Ask AI experience, including chat, voice interaction, conversation history, memory, templates, artefacts, scheduled tasks, tools, actions, agent routing, browser interaction, feedback, permissions, approvals, auditability, usage, and lifecycle management.

Own the Knowledge Base platform across source ingestion, extraction, parsing, chunking, embeddings, indexing, metadata, retrieval, re-ranking, citations, freshness, versioning, testing, permissions, and observability.

Establish the product principles that determine how Ask AI answers questions, requests more information, retrieves knowledge, generates a plan, selects a tool, invokes an agent, asks for approval, executes an action, handles failure, and communicates results.

Create a shared context model spanning user identity, agency, location, role, permissions, current interface, business profile, Brand Voice, memory, Knowledge Bases, CRM data, product configuration, and previous tool outputs.

Develop a deep understanding of agency owners, marketers, sales teams, customer-service teams, operations leaders, administrators, and SMB employees who use HighLevel to perform daily work.

Personally inspect Ask AI conversations, tool traces, Knowledge Base retrieval results, user feedback, support tickets, source-ingestion failures, incorrect answers, failed actions, and downstream customer outcomes.

Partner closely with AI and engineering leadership on LLM orchestration, model routing, context management, prompt systems, tool invocation, agent planning, memory, retrieval-augmented generation, embeddings, hybrid search, re-ranking, caching, latency, evaluation, observability, and cost.

Partner with platform and infrastructure teams on ingestion pipelines, crawlers, document processing, vector storage, structured-data retrieval, indexing, refresh jobs, multi-tenant isolation, scalability, reliability, and data retention.

Define an evaluation architecture cover