Hiring Performance Marketing Executive

We are looking for a results-driven Performance Marketing professional to plan, execute, monitor, and optimize digital marketing campaigns across various platforms. The ideal candidate should have strong analytical skills and hands-on experience in paid advertising, lead generation, campaign optimization, and performance reporting.

Key Responsibilities

• Plan and execute performance marketing campaigns across Google Ads, Meta Ads, LinkedIn Ads, and other relevant platforms.
• Develop strategies for lead generation, customer acquisition, conversions, and revenue growth.
• Conduct keyword research, audience targeting, competitor analysis, and campaign planning.
• Monitor campaign performance, budgets, CPC, CTR, CPL, CPA, ROAS, conversion rates, and other KPIs.
• Continuously optimize campaigns to improve ROI and reduce acquisition costs.
• Create and test different ad copies, creatives, landing pages, audiences, and bidding strategies.
• Coordinate with the content, design, SEO, and sales teams to improve campaign performance.
• Track and analyze campaign data using Google Analytics, Google Tag Manager, Meta Business Suite, and other analytics tools.
• Prepare regular performance reports and provide actionable insights to management.
• Stay updated with the latest digital advertising trends, platform updates, and industry best practices.

Required Skills

• Hands-on experience with Google Ads and Meta Ads.
• Understanding of PPC, paid social media, lead generation, and conversion optimization.
• Strong knowledge of campaign analytics and performance metrics.
• Experience with Google Analytics and Google Tag Manager.
• Strong analytical and problem-solving abilities.
• Good understanding of digital marketing funnels and customer acquisition strategies.
• Excellent communication and reporting skills.
• Ability to manage multiple campaigns and meet deadlines.

Qualifications

• Bachelor's degree in Marketing, Business Administration, Digital Marketing, or a related field.
• Relevant certifications such as Google Ads / Google Analytics will be an advantage.

Key Performance Indicators (KPIs)

• Lead generation and conversion rate
• Cost Per Lead (CPL)
• Cost Per Acquisition (CPA)
• Return on Ad Spend (ROAS)
• Website traffic and engagement
• Campaign ROI
• Revenue generated through paid campaigns

Pay

₹20,000.00 - ₹30,000.00 per month

Benefits

• Flexible schedule
• Paid sick time
• Paid time off
• Provident Fund

Work Location

In person