Video Editor

Job Description: Video Editor Department: Creative & Production Job Type: Full-Time Experience: 1–3 Years (Freshers with a strong portfolio may also apply) Location: Gorakhpur Salary: As per industry standards and candidate's skills About Us We are a PR and advertising agency providing integrated communication, branding, and digital marketing solutions to businesses across multiple industries. Our services include public relations, social media management, digital marketing, advertising campaigns, brand promotions, content creation, and creative communication. We believe in creating impactful visual content that captures attention, communicates brand messages effectively, and helps businesses build a strong digital presence. We are looking for a creative, detail-oriented, and passionate Video Editor who can transform raw footage into engaging, high-quality video content for brands, businesses, social media platforms, and digital advertising campaigns. Job Overview As a Video Editor, you will be responsible for editing and producing compelling video content for our clients' social media platforms, digital marketing campaigns, promotional activities, advertisements, and other communication requirements. The ideal candidate should have a strong understanding of video storytelling, pacing, visual aesthetics, music, sound design, typography, and platform-specific content formats. You should be able to work with different types of content, ranging from Instagram Reels and YouTube Shorts to corporate videos, promotional films, interviews, event coverage, and advertising creatives. We are looking for someone who combines technical editing skills with creativity, understands current digital content trends, and can consistently deliver quality work within deadlines. Key Responsibilities 1. Video Editing & Post-Production - Edit raw video footage into polished, engaging, and professional final videos. - Create high-quality videos for promotional campaigns, brand advertisements, corporate communication, and digital marketing. - Ensure smooth transitions, appropriate pacing, effective storytelling, and visual consistency. - Select suitable footage, arrange clips, and create a logical narrative that communicates the intended message. - Perform colour correction and colour grading to maintain visual quality and consistency. - Handle audio editing, noise reduction, voice synchronisation, music selection, and sound effects. - Add subtitles, captions, text overlays, lower thirds, and other visual elements as required. - Review the final output for technical accuracy, visual quality, spelling, audio levels, and brand consistency. 2. Social Media Content Creation - Edit engaging short-form content for Instagram Reels, YouTube Shorts, Facebook Reels, and other social media platforms. - Produce long-form videos for YouTube, interviews, podcasts, explainers, and brand storytelling where required. - Adapt videos into different aspect ratios and formats, including vertical (9:16), square (1:1), and horizontal (16:9). - Create attention-grabbing openings, effective hooks, and engaging visual sequences to improve audience retention. - Incorporate subtitles, animated text, transitions, sound effects, and other platform-appropriate elements. - Stay updated with trending editing styles, audio formats, content patterns, and visual storytelling techniques. - Repurpose existing footage into multiple creative assets for different platforms and campaigns. 3. Advertising & Promotional Videos - Create video advertisements for digital campaigns, product promotions, service promotions, and brand awareness initiatives. - Edit promotional videos for clients across different industries, including retail, healthcare, education, hospitality, real estate, lifestyle, and corporate businesses. - Translate creative briefs and campaign objectives into effective visual content. - Develop compelling video sequences that communicate a brand's unique selling points and key messages. - Collaborate with the creative and marketing teams to produce videos aligned with campaign goals. - Create multiple versions of advertisements for different audiences, platforms, durations, and campaign requirements. 4. Motion Graphics & Visual Effects - Create and incorporate animated titles, text graphics, logo animations, transitions, and motion elements. - Use motion graphics to enhance storytelling and improve the overall presentation of video content. - Work with graphic designers to integrate brand assets, illustrations, infographics, and other visual elements. - Apply visual effects, masking, compositing, keyframing, and background replacement when required. - Maintain a clean, modern, and professional visual style suited to the client's brand identity. 5. Brand Consistency & Creative Quality - Follow brand guidelines, including colours, fonts, logos, tone, and visual identity. - Ensure that every video aligns with the client's communication strategy and creative direction. - Maintain consistency across multiple videos created for the same client or campaign. - Pay attention to small details, including typography, alignment, transitions, timing, and audio quality. - Suggest creative improvements that can make videos more impactful, distinctive, and engaging. 6. Collaboration & Workflow Management - Work closely with the creative team, graphic designers, social media managers, digital marketers, and account managers. - Understand project briefs, campaign objectives, target audiences, and client expectations before editing. - Coordinate with the team to clarify requirements, incorporate feedback, and complete revisions. - Manage multiple editing projects simultaneously while maintaining quality and meeting deadlines. - Organise project files, footage, assets, audio tracks, and final exports systematically. - Maintain proper naming conventions, backups, and editable project files. - Ensure timely delivery of content according to the agency's production c