Marketing Manager

Job Description

• ------------------

Marketing Strategy \& Planning

• Develop and execute comprehensive marketing strategies aligned with business objectives.
• Plan monthly and quarterly marketing campaigns and initiatives.
• Identify new marketing channels and opportunities for business growth.

Prepare and manage marketing budgets and track ROI.

• 2. Digital Marketing \& Paid Advertising
• Plan, execute, and optimize Google Ads and Meta Ads (Facebook \& Instagram) campaigns.
• Manage campaign objectives, audience targeting, keyword research, ad creatives, budgets, bidding, and optimization.
• Monitor CPL, CTR, CPC, conversions, ROAS, and overall campaign performance.
• Develop lead-generation campaigns focused on acquiring qualified business leads.
• Conduct A/B testing of ad creatives, copy, audiences, and landing pages.
• Track and analyze campaign performance and make data-driven improvements.
• Manage remarketing and retargeting campaigns.

Coordinate with designers and content teams to develop high-performing ad creatives.

• 3. SEO \& Website Marketing
• Develop and implement basic SEO strategies to improve organic visibility.
• Coordinate website content, landing pages, and marketing updates.
• Monitor website traffic, leads, and conversion performance.

Work with SEO agencies or external specialists when required.

• 4. Social Media \& Content
• Develop and execute the company's social media strategy.
• Manage platforms such as Instagram, Facebook, LinkedIn, YouTube, and other relevant channels.
• Prepare and maintain a monthly content calendar.
• Coordinate with designers, photographers, demographers, and content creators.
• Ensure consistent and professional brand communication across platforms.

Track engagement, reach, followers, leads, and other relevant metrics.

• 5. Branding \& Brand Management
• Develop campaigns to strengthen the company's brand positioning and visibility.
• Maintain consistency in brand identity, communication, and visual presentation.
• Manage marketing collateral, including brochures, catalogues, presentations, company profiles, advertisements, and promotional materials.

Ensure all communication reflects the company's premium and professional image.

• 6. Lead Generation \& Business Support
• Develop marketing campaigns focused on generating qualified leads.
• Work closely with the sales and business development teams to support lead conversion.
• Track marketing-generated leads and their conversion.
• Identify new customer segments and potential markets.

Develop strategies for customer acquisition and retention.

• 7. Campaign Management
• Plan, execute, and monitor marketing campaigns from concept to completion.
• Manage campaign timelines, budgets, deliverables, and performance.
• Coordinate with internal teams, agencies, vendors, and external partners.

Prepare campaign reports and recommend improvements.

• 8. Market Research \& Competitor Analysis
• Conduct market research to understand customer preferences, trends, and competitor activities.
• Monitor competitor marketing campaigns, positioning, and digital presence.
• Identify emerging trends and new business opportunities.

Provide market insights and recommendations to management.

• 9. Events, Exhibitions \& Promotions
• Plan and coordinate exhibitions, trade shows, corporate events, product launches, and promotional activities.
• Manage event branding, marketing materials, vendors, and promotional campaigns.

Explore relevant events and networking opportunities to increase brand visibility.

• 10. Agency \& Vendor Management
• Coordinate with digital marketing agencies, PR agencies, designers, photographers, influencers, and other vendors.
• Brief agencies and vendors on campaign requirements.
• Monitor deliverables, timelines, budgets, and performance.

Ensure external partners deliver according to agreed objectives.

• 11. Analytics \& Reporting
• Track and analyse marketing KPIs and campaign performance.
• Prepare regular marketing reports for management.
• Monitor leads, conversions, website traffic, engagement, CPL, CTR, CPC, ROAS, and other relevant metrics.

Provide actionable insights to improve marketing performance.

• ### Requirements
• Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
• 4–8 years of experience in marketing, preferably in interiors, furniture, architecture, luxury, real estate, hospitality, lifestyle, or related industries.
• Hands-on experience with Google Ads and Meta Ads is required.
• Strong understanding of digital marketing, paid advertising, social media, SEO, and lead generation.
• Experience in campaign planning, brand management, and marketing analytics.
• Strong communication, presentation, and negotiation skills.
• Experience managing agencies, vendors, and marketing teams.
• Strong project management and coordination skills.
• Creative, analytical, and result-oriented mindset.

Ability to manage multiple campaigns and deadlines simultaneously.

• ### Benefits
• Company-Provided Phone \& SIM: Company phone and SIM will be provided for official communication and work-related requirements.
• Paid Leaves: 1 paid leave per month during the probation period and 2 paid leaves per month after successful completion of probation.
• Annual Bonus: One month’s salary as a bonus in the month of March, subject to company policy and eligibility.
• Travel \& Conveyance: Official travel and approved business-related conveyance expenses will be covered by the company.
• Professional Growth: Opportunity to work closely with senior management and take ownership of the company’s overall marketing function.
• Learning \& Exposure: Hands-on exposure to Google Ads, Meta Ads, branding, lead generation, campaigns, events, and overall business marketing.
• Career Growth: Performance-based opportunities for increased responsibilities and career prog