DGM Sales

Job Overview

We are seeking a dynamic, strategic, and result-oriented DGM – Sales to lead our sales operations and drive revenue growth in the highly competitive Consumer Durable industry. He will be responsible for expanding market share, managing large-scale distribution networks (General Trade/Modern Trade/Online), and leading a high-performing sales team. He will play a pivotal role in shaping product positioning, channel strategy, and regional sales execution.

Key Responsibilities

Strategic Planning & Business Growth

Formulate sales strategies to achieve corporate revenue, volume, and market share targets.

Analyse market trends, competitor movements, and consumer behaviour to identify new business opportunities.

Plan and execute product launches in coordination with marketing and product teams.

Channel & Distribution Management

Manage multi-channel distribution networks, including General Trade (GT), Modern Trade (MT), and E-commerce/Online channels.

Appoint, evaluate, and manage distributors, super-stockists, and micro-distributors to ensure maximum retail reach (Numerical & Weighted Distribution).

Optimize channel margins, ROI for partners, and credit policies to maintain healthy business relationships.

Team Leadership & Performance

Lead, mentor, and monitor a large field sales team (Regional Sales Managers, Area Sales Managers, and Sales Executives).

Set clear KPIs and performance targets for the team, conducting regular reviews and course corrections.

Foster a high-performance culture through continuous training, motivation, and talent development.

Retail Execution & Visual Merchandising

Ensure excellent execution at the Point of Sale (POS) through superior product display, share of shelf, and in-store branding.

Collaborate with trade marketing to design and deploy impactful trade schemes, consumer offers, and counter-share programs.

Monitor promoter efficiency and productivity across key retail counters.

Financial & Operations Management

Manage sales budgets, trade spends, and marketing investments efficiently to ensure optimal ROI.

Oversee inventory forecasting and supply chain coordination to prevent stock-outs or over-stocking.

Ensure timely collections and strictly manage accounts receivables to minimize outstanding debts.

Required Qualifications & Skills

Education

MBA or Master’s degree in Marketing, Business Administration, or a related field from a reputable institution.

Experience: 12 to 15+ years of core sales experience in the Mobile, Smartphone, Telecom or Consumer Durable industry, with at least 3–5 years in a senior leadership role

Channel Knowledge

Deep understanding of smartphone distribution mechanics, trade dynamics, and retail ecosystem.

Analytical Skills

Strong data-driven mindset with proficiency in sales analytics, forecasting tools, and CRM software.

Soft Skills

Exceptional negotiation, communication, presentation, and stakeholder management skills.

Mobility

Willingness to travel extensively across assigned territories.

Pay

₹100,000.00 - ₹150,000.00 per month

Benefits

Paid sick time

Provident Fund

Work Location

In person