Business Development Executive - Gold Loan| Kanpur

Job Description

To drive Gold Loan business growth through customer acquisition, market development, channel engagement, sales promotion activities, and cross-selling of banking products while ensuring achievement of business targets and customer service objectives.

Responsibilities

• Conduct market research and area mapping to identify business opportunities and potential customer segments.
• Generate leads and acquire new customers through field sales activities, networking, referrals, and other approved sourcing channels.
• Plan and execute sales and marketing activities to drive Gold Loan business in assigned markets.
• Meet prospective customers, assess financing requirements and promote suitable banking products and services.
• Support branches in organizing customer meets, promotional campaigns, and local marketing initiatives.
• Participate in exhibitions, business events and marketing programs to enhance brand visibility and business generation.
• Coordinate with branches and internal teams to ensure smooth customer onboarding and loan processing.
• Identify cross-selling opportunities and promote other retail banking products and services to customers.

Qualifications

Experience Range

0 to 3 Years

Qualifications

Graduate (Any Specialisation)