Area Sales Manager / Senior Territory Manager – Edible Oils (FMCG)

We are seeking a dynamic, target-driven Area Sales Manager with 5 to 6 years of proven field sales experience specifically in the FMCG cooking oil / edible oil category.

Minimum Target Achievement of the territory mandatory. Immediate starters would go better

The candidate will be responsible for driving both primary and secondary sales volumes, managing and expanding the distributor network, leading a team of frontline sales officers, and implementing local trade marketing activities to increase market share in the assigned territory.

Key Responsibilities1. Sales & Market Development

Achieve volume targets: Deliver monthly, quarterly, and annual sales volume (in metric tonnes/liters) and revenue targets for the cooking oil portfolio. [1, 2, 3]

Expand numeric distribution: Increase retail penetration and shelf presence across General Trade (kirana stores), Modern Trade chains, and wholesale hubs. [1, 2, 3]

Promote focus SKUs

Strategically push high-margin products, specialty fats, or new variant launches alongside bulk packs.

Distributor & Channel Management

Appoint and onboard partners

Identify, evaluate, and appoint new stockists and distributors to plug distribution gaps.

Monitor distributor ROI

Track distributor stock levels, infrastructure capacity, investment capabilities, and outstanding payments.

Ensure supply chain efficiency: Coordinate closely with logistics and plant operations to ensure consistent product availability, preventing stock-outs of high-velocity cooking oils.

Team Leadership & Capability Building

Manage frontline staff

Supervise, mentor, and track the daily performance of Sales Officers (SOs) and Pilot Sales Representatives (PSRs). [1, 2]

Execute route-to-market plans: Optimize permanent journey plans (PJPs) and beat routes for the team to maximize daily counter coverage and productivity. [1, 2]

Market Intelligence & Trade Marketing

Monitor competitor moves: Track competitor pricing fluctuations, promotional schemes, and packaging innovations in the highly volatile edible oil market.

Implement BTL activations

Execute trade schemes, window display programs, and local consumer activations to boost off-take. [1, 2]

Key Performance Indicators (KPIs)

Primary and Secondary sales target achievement vs. budget.

Growth in active retail outlets (Numeric & Weighted Distribution).

Distributor health parameters (Stock rotation days, ROI, and timely payment collection).

Team productivity metrics (Line cut efficiency, strike rate, and average calls per day).

Job Requirements & Qualifications

Education: Bachelor’s degree in Business Administration, Commerce, Marketing, or a related field (MBA in Sales/Marketing is a strong plus).

Experience: 5 to 6 years of core field sales experience in FMCG (Food/Beverage), out of which at least 2 to 3 years must be directly within the Edible Oil / Cooking Oil industry.

Category Knowledge: Deep understanding of the cooking oil ecosystem, price fluctuation mechanics, distributor economics, and local market dynamics.

Technical Skills: Proficiency in managing sales automation tools, distributor management systems (DMS), CRM applications, and MS Excel for data analysis.

Soft Skills

Exceptional negotiation tactics, strong relationship-building capabilities, and robust team leadership qualities.

Travel

Willingness to travel extensively across the designated territory.

Pay

₹16,000.00 - ₹450,000.00 per month

Benefits

Cell phone reimbursement

Ability to commute/relocate

Aligarh, Uttar Pradesh: Reliably commute or planning to relocate before starting work (Required)

Experience

edible oil

2 years (Required)

Willingness to travel

75% (Required)

Work Location

In person