Digital Marketing Executive

Location

Mohali, Punjab

Experience

1–4 Years

Employment Type

Full-Time

About the Role

We are looking for a results-driven Digital Marketing Executive with 1–4 years of experience to join our team in Mohali. The ideal candidate should have hands-on experience in PPC, Google Ads, Meta Ads, SEO, social media marketing, and lead generation, with a strong focus on campaign performance and ROI.

Key Responsibilities

• Plan, execute, and optimize digital marketing campaigns across multiple channels.
• Manage PPC campaigns on Google Ads, Microsoft Ads, Meta, and other relevant platforms.
• Create, monitor, and optimize Search, Display, Shopping, Remarketing, and Lead Generation campaigns.
• Conduct keyword research, competitor analysis, audience targeting, and bid optimization.
• Monitor PPC metrics such as CPC, CTR, CPA, ROAS, conversions, and campaign ROI.
• Develop and implement SEO strategies to improve organic rankings and website traffic.
• Manage social media marketing campaigns across platforms such as Facebook, Instagram, LinkedIn, etc.
• Plan and coordinate content for websites, blogs, social media, and paid campaigns.
• Monitor website traffic, leads, conversions, and overall campaign performance.
• Use Google Analytics, Google Search Console, and Google Ads to analyze and report performance.
• Prepare regular campaign reports and provide actionable recommendations for improvement.
• Work closely with the content, design, and sales teams to execute marketing campaigns.
• Stay updated with the latest PPC, SEO, social media trends, platform updates, and digital marketing best practices.

Requirements

• 1–4 years of experience in Digital Marketing / PPC / Performance Marketing.
• Strong hands-on experience with Google Ads and Meta Ads.
• Good understanding of PPC campaign setup, keyword research, bidding, audience targeting, ad optimization, and conversion tracking.
• Knowledge of SEO, SEM, Social Media Marketing, and Lead Generation.
• Familiarity with Google Analytics and Google Search Console.
• Understanding of landing pages, conversion optimization, and marketing funnels.
• Good written and verbal communication skills.
• Ability to manage multiple campaigns and meet deadlines.

Good to Have

• Experience managing high-budget PPC campaigns.
• Knowledge of Google Tag Manager and conversion tracking.
• Experience with SEMrush, Ahrefs, or similar SEO/PPC tools.
• Experience with WordPress or other CMS platforms.
• Knowledge of email marketing and marketing automation.

Work Location

In person