Digital Marketing Consultant

About the Role MyPustak.com (online bookselling platform, 5L+ app downloads) is looking for a performance marketing expert to manage and scale our Google Ads and digital growth efforts, starting with auditing and improving our current campaigns. Responsibilities Manage and optimize Google Ads (Search, Shopping, Performance Max) Audit current ad spend and improve cost-per-order and conversion efficiency Track performance via GA4 and deliver clear weekly reports (spend, orders, CPA, recommendations) Support SEO and organic traffic growth initiatives Coordinate content/social media posting calendar with in-house design team Requirements 3–6 years hands-on experience in performance marketing, specifically Google Ads (not just social media ads) Strong working knowledge of GA4, conversion tracking, and campaign optimization Ability to independently analyze data and report findings clearly and simply E-commerce/D2C experience preferred What We're Looking For Someone who can own results, not just execute — comfortable working independently and reporting weekly with minimal oversight.