Social Media & Community Growth Executive

Location

Nagpur, Maharashtra

Experience

6 months to 1 year

Employment Type

Full-time

Department

Digital Marketing & Brand Growth

Role Focus

Multi-brand social media management and Dhammrath user acquisition

About the Role

We are looking for an enthusiastic, creative, and digitally savvy Social Media & Community Growth Executive who understands how social media works beyond simply posting content.

The candidate will manage social media accounts for our company's different products and brands while playing a key role in promoting Dhammrath, our social media and community platform.

The ideal candidate should understand how to attract new users from platforms such as Instagram, Facebook, YouTube, and WhatsApp, encourage them to join Dhammrath, and build an active, engaged community.

We are looking for someone who thinks like a digital community builder, understands audience psychology, and is excited about growing a new social platform.

Key Responsibilities

Multi-Brand Social Media Management

Manage social media accounts for the company's different products and brands.

Plan and execute monthly content calendars for Instagram, Facebook, YouTube, and other relevant platforms.

Create engaging captions, posts, stories, reels, short videos, and promotional creatives.

Coordinate with designers, video editors, and marketing team members to produce content.

Maintain brand consistency and ensure timely publishing.

Monitor comments, messages, audience engagement, and brand mentions.

Dhammrath Social Platform Promotion

Develop creative strategies to introduce Dhammrath to new audiences.

Promote Dhammrath's social networking, community, job portal, matrimonial, professional networking, knowledge-sharing, and donation features.

Develop campaigns that encourage people to register through Dhammrath's referral-based joining process.

Create engaging reels, educational content, platform demonstrations, user stories, and promotional videos.

Explain why users should join Dhammrath instead of limiting their online activities to existing social media platforms.

Identify relevant communities, creators, groups, and potential partners who can help introduce Dhammrath to new users.

Encourage existing members to invite friends and build meaningful communities on the platform.

Explore organic growth opportunities through collaborations, community outreach, and content-led campaigns.

Community Building & User Acquisition

Identify the right target audiences for each Dhammrath feature.

Connect with relevant creators, community administrators, student groups, professionals, job seekers, and social organizations.

Participate in relevant online communities and introduce Dhammrath where appropriate, following each community's rules.

Develop referral campaigns and engagement initiatives.

Respond to prospective users' questions and help them understand how to join and use the platform.

Collect user feedback and share suggestions for improving the user experience.

Help new members discover relevant communities and features after joining.

Content Creation & Trend Research

Research trending topics, formats, sounds, hashtags, and audience interests.

Generate fresh content ideas rather than copying competitors.

Use AI tools to support content ideation, captions, scripts, and creative production.

Develop platform-specific content instead of simply reposting identical content everywhere.

Understand hooks, storytelling, calls to action, and short-form video retention.

Performance Tracking & Reporting

Track reach, impressions, engagement, profile visits, link clicks, and follower growth.

Monitor Dhammrath referral registrations, successful sign-ups, active users, and campaign performance where tracking data is available.

Prepare weekly performance reports with insights and recommendations.

Test different content formats, messages, and calls to action to identify what drives actual user growth.

Required Skills

6 months to 1 year of experience in social media management or digital marketing.

Good understanding of Instagram, Facebook, YouTube Shorts, and WhatsApp.

Excellent communication and creative writing skills.

Ability to create engaging content ideas, captions, reels scripts, and campaign concepts.

Familiarity with Canva, CapCut, or similar creative tools.

Basic knowledge of social media analytics and content performance.

Confidence in communicating with new people, creators, and online communities.

Proactive attitude, willingness to experiment, and ability to learn quickly.

Strong interest in community building, digital products, and social networking platforms.

What We Are Looking For

We want someone who

Thinks beyond likes and followers and focuses on business results.

Understands that promoting Dhammrath requires giving people a genuine reason to join and participate.

Can independently research new audiences and develop outreach ideas.

Is comfortable testing creative approaches and learning from results.

Is energetic, responsible, curious, and enthusiastic about building something new.

Preferred Qualifications

A portfolio of social media posts, reels, or campaigns.

Experience growing a social media account or online community.

Familiarity with influencer outreach, referral marketing, and organic user acquisition.

Experience with AI-powered content creation tools.

How to Apply

Interested candidates can share their resume and links to their social media work, portfolio, or any accounts they have helped manage.

Application task: Shortlisted candidates will be asked to propose a simple 7-day organic growth plan explaining how they would introduce Dhammrath to new users without relying entirely on paid advertising.

Note

. Selection will be based on relevant skills, creativity, communication, and suitability for the role.

Pay

₹8,000.00 - ₹100,000.00 per month

Work Location

In person