Project Manager - Business Strategy & Growth

Job Description

Key Responsibilities

Business & P&L Ownership

Own overall business performance, including revenue, enrollments, collections, profitability, and P&L, ensuring achievement of organizational targets.

Develop business plans, budgets, forecasts, and growth strategies to improve financial performance, optimize costs, and maximize profitability.

Monitor business performance through key financial metrics, identify growth opportunities, and drive corrective actions to ensure sustainable business growth.

GTM & Central Marketing Strategy

Develop and execute go-to-market (GTM) strategies to strengthen market presence, increase brand awareness, and accelerate business growth across existing and new markets.

Lead central marketing initiatives across digital, offline, and regional channels to generate demand, improve lead quality, and maximize student acquisition.

Analyze market trends, customer behavior, and competitor strategies to optimize marketing investments, improve campaign effectiveness, and achieve business objectives.

Central Counselling & Student Acquisition

Lead the end-to-end central counselling function, including lead management, student engagement, counselling operations, conversion, and enrolment.

Develop strategies to improve lead-to-counselling and counselling-to-enrolment conversion rates through effective processes, follow-ups, and performance monitoring.

Drive counsellor productivity and customer experience by establishing performance benchmarks, monitoring funnel metrics, and implementing continuous process improvements.

YouTube, Digital Marketing & Content Strategy

Drive YouTube, digital marketing, and content strategies to strengthen brand engagement, generate qualified leads, and improve student acquisition.

Collaborate with content, academic, and marketing teams to develop effective content and digital campaigns aligned with business goals and student requirements.

Track digital performance metrics, audience engagement, lead generation, and conversion rates to optimize channel effectiveness and return on marketing investment.

Team Leadership & Regional Business Management

Lead and mentor business heads and regional teams, ensuring alignment with organizational goals, achievement of targets, and effective execution of business plans.

Establish performance management frameworks, clear accountability, and regular business reviews to improve team productivity and regional performance.

Build leadership capabilities through coaching, talent development, and performance feedback while fostering a culture of ownership, collaboration, and results.

• Business Growth, Market Expansion & Center Performance

Identify new market opportunities and develop expansion strategies based on market potential, student demand, competitive positioning, and business viability.

Drive offline center performance by improving enrollments, revenue, collections, operational efficiency, and profitability across existing and new locations.

Develop and execute growth plans for underperforming centers, optimize resource utilization, and ensure sustainable expansion of the offline business.

• Cross-Functional Leadership & Stakeholder Management

Collaborate with Academic, Product, Marketing, Finance, HR, and Operations teams to align business priorities and deliver organizational objectives.

Drive cross-functional initiatives related to business planning, student experience, workforce planning, budgeting, operational readiness, and growth execution.

Establish clear ownership, timelines, and review mechanisms across teams to resolve business challenges and ensure timely execution of strategic initiatives.

• Performance Management, Analytics & Business Excellence

Define and monitor key performance indicators (KPIs) covering revenue, enrollments, collections, profitability, lead generation, conversion rates, and center productivity.

Analyze business data and performance trends to identify gaps, evaluate opportunities, and implement corrective action plans with clear ownership and timelines.

Establish structured reporting dashboards and review mechanisms to drive data-backed decision-making, operational excellence, and continuous business improvement.

Requirements

Graduate/Postgraduate with strong business leadership, strategic planning, and team management experience.

Prior experience in education/EdTech, sales, or business management is preferred, along with a strong understanding of GTM strategy, marketing, sales funnels, and P&L ownership.

Job Snapshot

Updated Date

12-10-2026

Job ID

REC_04621

Department

Vidyapeeth Central Management

Location

Corporate – KLJ Noida One – Noida – UP, Noida, Uttar Pradesh, India

Experience

9 - 15 Years

Employee Type

New Member

Salary Range

INR 20,00,000 - 24,00,000 (Annual)