Sr. Paid Marketing Analyst

Mandatory Skills

Google Ads, Meta Ads and LinkedIn Ads

Key Qualification Criteria

Qualifications

Minimum 2–3 years of experience in paid ad marketing across digital channels: Meta, LinkedIn, and Google Ads.

At least 2 years of hands-on experience managing and optimizing Google Ads.

Strong domain expertise in paid media, including strategy, execution, and analytics.

Skilled in leveraging AI tools (e.g., Claude and ChatGPT) to enhance campaign efficiency and decision-making.

Strong analytical skills with advanced proficiency in Excel or Google Sheets for data analysis and performance tracking.

Excellent written and verbal communication skills in English.

Bachelor’s degree in any field; a Master’s degree is a plus.

Hands-on Experience With

Google Ads, Meta Ads, LinkedIn Ads, Bing/Microsoft Ads.

Google Tag Manager (GTM), GA4, Looker Studio.

Strong understanding of performance marketing principles, bidding strategies, and attribution models.

Familiarity with SEO, email marketing, and other digital marketing channels.

Certifications in tools such as Google Ads, GA4, or Meta Ads are preferred.

Proven track record in driving successful Performance Campaigns utilizing AI tools like ChatGPT.

Effective communication and reporting skills.

Good experience in managing medium to large-sized budgets.

Should have a data-driven approach to work.

Scope of Work

Strategy & Execution

Lead paid media initiatives to drive conversions and revenue using omnichannel strategies, capitalizing on AI for optimization.

Optimize campaigns on platforms like Google Ads, Bing Ads, and LinkedIn Ads.

Take ownership of campaigns end-to-end to ensure KPIs and goals are met.

Continuously refine team processes and automate repetitive tasks to drive efficiency and scalability.

Research & Analysis

Stay ahead of platform updates and trends; integrate innovations into strategy.

Drive keyword strategy and restructure accounts to unlock scalable growth.

Lead cross-channel campaign optimization using platforms like Google Ads, Bing Ads, and GA4 to improve ROI.

Analyze and interpret conversion and attribution data to derive actionable strategic insights.

Ability to create strategies and budget forecasts.

Communication

Collaborate with Client Success Managers to design growth-focused strategies that leverage AI capabilities.

Partner with internal teams to address performance challenges.

Timely deliver projects on time, meeting weekly and monthly deadlines.

Reporting

Create performance reports using Google Slides/other dashboards, and review them with clients.

Present key strategies and insights to Client Success Managers and clients.

Consider key performance metrics such as CPC, CTR, CPA, and ROAS for creating and conveying detailed inferences in monthly, quarterly, and yearly reports.

Preferred Attributes

Certifications in digital marketing tools like GA4, Google Ads, Meta Ads, etc.

Must be residing in/willing to relocate to Pune.

Experience with delivery management or people management.

Understanding of SEO, email marketing, and other digital marketing channels.

Experience with GA4, Google Tag Manager (GTM), Google Ads, Looker Studio, and Bing Ads.

Familiarity with automated or AI-driven optimization tools for search ads and other channels.

Experience in dealing directly with B2B clients.