Social Media Lead Generation Executive

Social Media Lead Generation Executive

Job Summary

We are looking for a proactive Social Media Lead Generation Executive who can identify potential clients, discover businesses actively looking for digital marketing services, and turn online interactions into qualified sales opportunities.

You will use social media platforms, online communities, keyword searches, and business updates to find business owners who may need our services. The role focuses on building genuine relationships and generating qualified leads—not simply sending a high volume of messages.

Key Responsibilities1. Social Media Outreach & Prospecting

Identify business owners and companies that match our target customer profile on LinkedIn, Instagram, and Facebook.

Send personalized outreach messages based on each prospect’s business, goals, and potential needs.

Engage with prospects’ posts through relevant comments before initiating conversations.

Prepare and share short, personalized audits highlighting potential improvements in social media presence, advertising, or digital marketing.

Build meaningful conversations that lead to qualified business enquiries.

Active Requirement Hunting

Search daily for posts from businesses looking for digital marketing agencies, advertising specialists, lead generation services, or related support.

Monitor LinkedIn, Facebook groups, X, Reddit, and other relevant online communities for new requirements.

Set up saved searches, keyword alerts, and social listening tools to identify relevant opportunities quickly.

Identify companies hiring for marketing roles and explore opportunities to position our agency as an alternative.

Find business owners expressing dissatisfaction with their current agency, marketing performance, or advertising results and offer relevant support.

Monitor business launches, new store openings, funding announcements, and rebranding activities to identify businesses that may need marketing services.

Community Engagement & Inbound Lead Generation

Answer marketing-related questions in Facebook groups, LinkedIn groups, Reddit, and Quora with helpful, relevant, and non-promotional responses.

Participate in local business and industry-specific communities to build credibility and relationships with business owners.

Share short marketing tips, campaign results, case studies, and useful insights on LinkedIn to attract inbound enquiries.

Identify conversations where our agency’s services can genuinely solve a business problem.

Referral Partnerships & Lead Management

Build referral relationships with web developers, graphic designers, consultants, and other complementary service providers discovered through social media.

Record prospect details, conversations, lead status, and follow-up dates in the CRM or tracking sheet.

Follow up consistently and professionally to move promising prospects toward the next step.

Qualify leads based on their business needs and potential fit before passing them to the sales team.

Track lead generation performance and submit weekly reports on the platforms, outreach methods, and activities producing the most qualified leads.

Tools & Platforms

LinkedIn and LinkedIn Sales Navigator

Instagram and Facebook Groups

X (Twitter), Reddit, and Quora

Keyword alerts and social listening tools

CRM systems and Google Sheets

Canva

AI writing tools

Required Skills & Experience

Practical understanding of social media platforms and online business communities.

Ability to research businesses, identify decision-makers, and recognize potential marketing needs.

Strong written communication and personalized messaging skills.

Ability to engage prospects naturally without relying on generic, spam-like outreach.

Basic understanding of digital marketing services, including social media marketing, paid advertising, and lead generation.

Good research, organization, follow-up, and record-keeping skills.

Ability to use spreadsheets, CRM tools, keyword searches, and AI writing tools.

A results-oriented approach focused on qualified conversations, relevant prospects, and sales opportunities.

Who Can Apply?

Candidates with experience or an interest in social media lead generation, business development, online prospecting, sales outreach, appointment setting, or digital marketing can apply.

We value candidates who are curious, resourceful, comfortable starting conversations with business owners, and able to spot genuine business opportunities across social platforms and online communities.

What Success Looks Like

Consistent identification of relevant business prospects and active service requirements.

Meaningful conversations with potential clients.

Qualified leads passed to the sales team.

Timely follow-ups and accurate lead tracking.

Clear reporting on which platforms and prospecting methods generate the best results.

Important: This role is about generating relevant, qualified leads through research, personalized outreach, and relationship-building—not mass messaging or counting messages sent.

Pay

₹15,000.00 - ₹30,000.00 per month

Benefits

Cell phone reimbursement

Flexible schedule

Food provided

Ability to commute/relocate

Ghaziabad, Uttar Pradesh: Reliably commute or planning to relocate before starting work (Required)

Work Location

In person