Senior Copywriter

About the role

Shells Advertising runs performance marketing, creative operations, content strategy, web development, and media planning for clients across India. We are looking for a senior copywriter who can turn a one-line brief into a hook people remember and who writes the words behind campaigns, landing pages, ads and reels from first idea to final post.

What you will do

Ideas and concepts

Develop campaign ideas, taglines, and content concepts from client briefs.

Pitch ideas to the creative and account teams, and refine them with feedback.

Track trends, formats, and cultural moments that suit each client's brand.

Copywriting

Write captions, hooks, ad copy, landing page copy, and email content in each brand's tone of voice.

Write scripts for reels, videos, and explainers.

Proofread and edit all copy to a client-ready standard.

Strategy and research

Shape content strategy for healthcare, real estate, B2B, and consumer clients.

Research audiences, competitors, and offers before writing.

Collaboration and delivery

Work with designers, video editors, and performance marketers to bring ideas to life.

Work with account managers to meet briefs, timelines, and client feedback.

Turn around revisions quickly without losing quality.

Workflow

Keep copy documents, content calendars, and versions organised.

What we are looking for

Experience

4+ years in copywriting, preferably at an advertising agency or in a brand team, with campaign and social-first work.

Portfolio

samples that show range and original ideas. We value this more than your resume.

Writing

strong English, with the ability to adapt tone across brands and industries.

Platforms

a working understanding of Meta, Instagram, YouTube and Google, and of what makes content perform on each.

Scripts

experience writing video scripts for reels, films, explainers and ads.

Ad copy: comfortable writing headlines, hooks, captions and ad copy within platform limits, across awareness and conversion campaigns.

Education

a bachelor's degree in English, Journalism, Communications, Advertising or a related field is preferred.

Ways of working

organised, open to feedback, and able to handle multiple briefs at once.

Pay

From ₹15,000.00 per month

Work Location

In person