Digital Marketing Manager

• Job Summary

CreativeSkill Apparels Private Limited is looking for a senior and results-driven Digital Marketing Manager to lead our international digital marketing, B2B lead generation, customer acquisition, and revenue-focused marketing initiatives.

The ideal candidate will have 10+ years of hands-on digital marketing experience, strong international B2B exposure, and proven expertise in SEO, AI Search, performance marketing, paid advertising, content marketing, LinkedIn marketing, CRM, marketing automation, and analytics.

This role requires a strategic thinker who can also execute campaigns, manage teams and agencies, analyze performance, and directly contribute to business growth.

Key ResponsibilitiesDigital Marketing \& Growth Strategy

• Develop and execute the company's overall digital marketing and growth strategy aligned with business and revenue objectives.
• Drive international digital growth across the USA, UK, Europe, Australia, Middle East, and other global markets.
• Develop strategies for international B2B lead generation and customer acquisition.
• Identify new digital channels, markets, audiences, and growth opportunities.

SEO \& Organic Growth

• Lead SEO, AEO, GEO, AI Search, Semantic SEO, and Entity SEO strategies.
• Develop and execute comprehensive content and organic growth strategies.
• Improve website visibility, organic traffic, search rankings, and qualified conversions.
• Conduct keyword, competitor, market, and search-intent research.
• Work on technical SEO, on-page SEO, content optimization, internal linking, and authority-building strategies.

Performance Marketing

• Plan, execute, and optimize campaigns across
• Google Ads
• Meta Ads
• LinkedIn Ads
• Microsoft Ads
• YouTube Ads
• Optimize campaigns based on CPL, CAC, CPA, ROAS, conversion rate, and ROI.
• Manage advertising budgets and ensure efficient utilization of marketing spend.
• Develop and test new campaigns, audiences, creatives, landing pages, and conversion strategies.

B2B Lead Generation

• Develop LinkedIn and LinkedIn Sales Navigator strategies for international B2B prospecting.
• Build Account-Based Marketing (ABM) campaigns.
• Develop email marketing, outbound prospecting, lead nurturing, and remarketing campaigns.
• Build lead-generation funnels from awareness through qualification and sales opportunities.
• Coordinate with the sales team to improve MQL-to-SQL and lead-to-customer conversion.

CRM \& Marketing Automation

• Develop and improve CRM, lead management, marketing automation, and lead-nurturing systems.
• Establish effective lead tracking, segmentation, follow-up, and reporting processes.
• Improve marketing and sales alignment through data-driven processes.

Analytics \& Reporting

• Monitor and analyze performance using
• Google Analytics 4 (GA4\)
• Google Search Console
• Google Tag Manager (GTM)
• Looker Studio
• CRM Analytics
• Prepare regular marketing performance reports and management dashboards.
• Analyze campaign performance and identify opportunities for optimization.
• Track key metrics including leads, MQLs, SQLs, conversion rates, CPL, CAC, CPA, ROAS, and ROI.

Content, Branding \& CRO

• Lead content marketing, social media, website, branding, and thought-leadership initiatives.
• Develop strategies for landing pages, website optimization, and Conversion Rate Optimization (CRO).
• Ensure consistent brand communication across digital channels.
• Collaborate with content, design, sales, and technical teams.

AI \& Emerging Technologies

• Use AI tools and emerging technologies to improve SEO research, content creation, market research, campaign optimization, automation, and reporting.
• Explore emerging opportunities in AI Search, Generative Search, automation, and digital marketing technologies.
• Identify practical AI-driven solutions to improve marketing efficiency and productivity.

Team \& Agency Management

• Lead, mentor, and manage the digital marketing team.
• Set KPIs, monitor productivity, and drive performance.
• Manage external agencies, freelancers, vendors, and marketing partners.
• Manage marketing budgets and ensure accountability for results.

Required Experience \& Qualifications

• 10+ years of professional Digital Marketing experience, preferably with leadership or managerial exposure.
• Strong experience in International B2B Marketing and Customer Acquisition.
• Proven experience working with USA, UK, Europe, Australia, Middle East, or other international markets.
• Strong hands-on expertise in
• SEO
• Google Ads
• Meta Ads
• LinkedIn Ads
• Email Marketing
• Content Marketing
• B2B Lead Generation
• CRM
• Marketing Automation
• Practical experience with LinkedIn Sales Navigator and ABM.
• Strong knowledge of GA4, Google Search Console, Google Tag Manager, Looker Studio, SEMrush, and Ahrefs.
• Good understanding of AEO, GEO, AI Search, Semantic SEO, and Entity SEO.
• Experience managing marketing budgets, KPIs, performance reports, and ROI.
• Proven team leadership, mentoring, and agency/vendor management experience.
• Strong analytical, communication, presentation, and stakeholder-management skills.
• Ability to work independently and take ownership of business outcomes.

Preferred Qualifications

• Bachelor's or Master's degree in Marketing, Digital Marketing, Business Administration, Management, Communications, or a related field.
• MBA/PGDM in Marketing will be an advantage.
• Relevant certifications in Google Ads, Google Analytics, HubSpot, Meta, LinkedIn, or SEO will be an advantage.
• Experience in an international B2B, SaaS, IT services, apparel, textile, e-commerce, or service-based business environment is preferred.

Key Performance Indicators

The candidate will be responsible for measurable outcomes including

• Qualified B2B Leads, MQLs, SQLs, and Sales Opportunities
• Marketing-generated **pipeline and revenue contribution