General Manager - Sales & Marketing

• Designation: General Manager (GM) – Sales \& Marketing
• Industry: Ayurveda Pharma / Healthcare / FMCG
• Experience Required: 8 to 15 years (Minimum 5+ years specifically within the Ayurvedic / Herbal Pharma industry)

About the RoleWe are looking for an aggressive, strategic, and visionary General Manager – Sales \& Marketing to spearhead our expansion, scale our national footprint, and lead our commercial operations in the Ayurvedic pharma sector. The ideal candidate brings a proven track record of scaling top-line revenue, building robust distributor networks, and bridging traditional Ayurvedic formulations with modern market execution.Key Responsibilities \& DeliverablesWhat We Are Looking For

• Revenue \& Sales Growth: Drive monthly, quarterly, and annual sales targets across all regions, optimizing product-wise and territory-wise performance.
• Market Expansion \& Channel Development: Identify and onboard high-value distributors, stockists, and retail partners; drastically improve secondary and tertiary sales penetration.
• Strategic Brand Building: Formulate and execute comprehensive annual marketing plans (digital, field, and BTL), driving brand visibility through camps, promotional campaigns, and practitioner outreach.
• New Product Launches \& Portfolio Management: Oversee end-to-end product rollouts—from market research and SKU optimization to R\&D and regulatory coordination.
• Team Leadership: Lead, mentor, and track KPIs for regional managers, sales managers, and the field force (MRs, TCs, ASMs, RSMs) to drive maximum productivity.
• KOL \& Practitioner Engagement: Build enduring relationships with key Ayurvedic doctors, Vaidyas, and Key Opinion Leaders (KOLs) through targeted engagement programs.
• Forecasting \& Profitability: Manage demand forecasting to prevent stockouts, maximize marketing ROI, and maintain strict control over gross margins and cost optimization.
• Compliance \& Governance: Ensure all marketing claims and packaging strictly adhere to AYUSH guidelines, regulatory frameworks, and ethical marketing practices.
• 8–15 years of overall corporate experience, with at least 5 years of dedicated leadership experience in Ayurvedic Pharma or Herbal FMCG.
• Strong existing network and deep understanding of Ayurvedic practitioner ecosystems, distribution channels, and retail networks.
• Exceptional strategic vision combined with hands-on execution ability in team management, P\&L ownership, and sales forecasting.
• Excellent communication, negotiation, and cross-functional leadership skills.

Experience Required

8 - 15 years

Compensation

INR 1,000,000 - 2,000,000 (Yearly)

Pay

₹1,011,000.00 - ₹1,954,000.00 per year

Experience

• Ayurveda Pharma / Healthcare / FMCG: 7 years (Required)

Work Location

In person