Email Marketing Specialist

The Email Marketing Specialist drives the retention loop, utilizing Dailypoint CRM to generate zero-CPA repeat bookings. This role is central to converting one-time guests into lifetime assets who bypass OTA commissions entirely.

Responsibilities

• Build and execute automated lifecycle campaigns (pre-stay, post-stay, anniversary offers, seasonal triggers) via CRM platforms.
• Own guest segmentation strategy based on stay history, preferences, spend data, and communication consent.
• Design and optimise end-to-end customer journeys that drive retention, repeat bookings, and loyalty.
• Develop personalisation strategies that deliver relevant, timely offers to drive direct bookings.
• Monitor and optimize email deliverability, open rates, click-through rates, and conversion rates.
• A/B test subject lines, content, and offers to continuously improve performance.
• Target: Reduce repeat guest CPA to ~2% vs. 12% new acquisition cost.
• Collaborate with Revenue and Marketing teams to align CRM strategy with commercial objectives.

Requirements

• Experience with CRM platforms and email marketing automation tools.
• Understanding of audience segmentation, personalization strategies, and lifecycle marketing.
• Strong understanding of lifecycle marketing, guest retention, and loyalty-building strategies.
• Knowledge of email deliverability best practices and GDPR compliance.
• Analytical skills to measure and optimize campaign performance.
• Comfortable leveraging technology and automation to improve productivity, decision-making, and scalable delivery.
• Excellent communication skills to manage cross-functional, cross-time zone workflows.

Nice to have

• Experience with Dailypoint CRM.

Pay

₹1,000,000.00 - ₹1,150,000.00 per year

Benefits

Life insurance

Work Location

In person