SEO Lead

We are hiring an SEO Team Lead to own organic growth for a US-focused healthcare website. Health content is YMYL (Your Money or Your Life), so Google holds it to the highest E-E-A-T standards. You will make sure every page earns that trust.

You will lead the SEO team, set the technical and content strategy, and build automated reporting and AI-assisted workflows. You will make the key SEO calls and present them confidently to leadership. This is a hands-on role: you diagnose, decide, and deliver.

Key responsibilities

Strategy and leadership

• Own the US-market SEO roadmap: quarterly goals, priorities and resourcing.
• Make the final call on SEO priorities and trade-offs, and back each decision with data.
• Lead, mentor and review the SEO team; set targets, run weekly reviews, hire and train.
• Present strategy, performance, and business impact to leadership and cross-functional teams.

Technical SEO (core focus)

• Run in-depth audits: crawlability, indexation, JavaScript rendering, site architecture, internal linking, canonicals and redirects.
• Own Core Web Vitals (LCP, INP, CLS) and mobile performance with engineering.
• Analyse server logs and crawl data to manage crawl budget on a large content site.
• Implement and validate structured data, including medical schema (MedicalWebPage, MedicalCondition, Physician) and author and reviewer markup.
• Write developer tickets, QA every release and protect rankings during site changes and migrations.

E-E-A-T, YMYL and Google guidelines

• Apply Google's Search Quality Rater Guidelines, Search Essentials and spam policies to all health content.
• Build E-E-A-T signals: medically reviewed content, verified author and reviewer credentials, citations to authoritative sources and clear editorial policies.
• Monitor Google core, spam and other algorithm updates; diagnose traffic changes and lead recovery plans.
• Keep the site clear of spam-policy risks such as scaled content abuse.

Content and on-page SEO for US audiences

• Own keyword research and intent mapping for US health searches: symptoms, conditions, treatments and consultations.
• Brief writers and medical reviewers so content is accurate, current and meets YMYL standards.
• Audit content regularly to refresh, merge or retire outdated medical pages.
• Earn links and mentions from credible US health, medical and news sources; monitor backlink quality in Ahrefs.
• Optimise for Google AI Overviews and AI assistants; track brand citations in AI answers.

Analytics, automation and AI workflows

• Own GA4 and Google Search Console setup, conversion tracking and dashboards.
• Automate reporting with the GA4 Data API, Search Console API and Ahrefs API or Ahrefs MCP.
• Build Claude-powered workflows (Claude API, MCP connectors) for audits, keyword clustering, content briefs and reporting, with human and medical review kept in the loop.
• Work with legal and compliance so analytics and tracking meet HIPAA and US privacy requirements.

Must-have requirements

• 5-6 years of hands-on SEO, with at least 3 years leading an SEO team.
• Proven SEO experience in healthcare, medical or other YMYL sites, ideally for US audiences.
• Expert technical SEO: audits, indexation, rendering, site architecture, Core Web Vitals, structured data, log-file analysis and migrations.
• Deep working knowledge of E-E-A-T, Google's Search Quality Rater Guidelines, Search Essentials and spam policies.
• Track record of diagnosing algorithm-update impact and leading traffic recovery.
• Advanced Ahrefs skills: Site Explorer, Keywords Explorer, Site Audit and Rank Tracker.
• Expert in Google Search Console and GA4, including Google Tag Manager, event and conversion tracking, and Looker Studio dashboards.
• Hands-on API automation with the GA4 Data API, Search Console API and Ahrefs API, plus experience building workflows with Claude (API or MCP connectors).
• Working knowledge of a crawler such as Screaming Frog or Sitebulb, and of HTML, CSS and JavaScript.
• Strong leadership: takes decisions, owns outcomes and delivers clear, data-backed presentations to senior leadership.
• Excellent written and spoken English for US-market content and stakeholders.
• Bachelor's degree in any discipline, or equivalent experience.

Good to have

• Python, SQL or Google Apps Script for automation and data analysis.
• BigQuery exports GA4 and Search Console data.
• Awareness of HIPAA implications for health-sites
• AI-visibility tracking, such as Ahrefs Brand Radar.
• Large-site or programmatic SEO experience (10,000+ pages).
• Local SEO and Google Business Profile for US practices.
• Familiarity with medical terminology or a life-sciences background.

Pay

₹550,000.00 - ₹750,000.00 per year

Benefits

• Health insurance
• Leave encashment
• Paid sick time
• Paid time off
• Provident Fund

Work Location

In person