Social Media Ads Executive

Job Description: Social Media Ads Executive (Performance Marketing) Company: TVM Info Solutions Pvt. Ltd. Location: Mumbai Job Type: Full-Time Experience Required: 2–4 Years Salary: ₹15,000 – ₹25,000 per month (Based on skills & performance) Working Days: Monday to Saturday Job Overview We are looking for a data-driven Social Media Ads Executive to plan, execute, optimize, and scale paid advertising campaigns across Meta (Facebook & Instagram), Google Ads, and LinkedIn Ads . The ideal candidate should have strong analytical skills, campaign optimization expertise, and a performance-oriented mindset focused on ROI, leads, and conversions. Key Responsibilities Paid Advertising Campaign Management Plan, launch, and manage paid campaigns on: Meta Ads (Facebook & Instagram) Google Ads (Search, Display, YouTube) LinkedIn Ads (Lead Gen, Website Traffic, Awareness) Create and manage ad accounts, campaigns, ad sets, and ads. Set up conversion tracking and pixels. Audience Targeting & Strategy Research and define target audiences based on business goals. Build custom, lookalike, and retargeting audiences. Optimize targeting for lead generation, sales, and brand awareness. Analyze funnel performance and audience behavior. Creative & Copy Coordination Coordinate with graphic designers and video editors for ad creatives. Assist in ad copy writing and CTA selection. A/B test creatives, headlines, copies, and landing pages. Optimization & Performance Tracking Monitor daily performance and optimize campaigns for: CTR, CPC, CPL, CPA, ROAS Manage budgets efficiently to maximize ROI. Pause underperforming ads and scale winning campaigns. Reporting & Analysis Track performance using Meta Ads Manager, Google Ads, and LinkedIn Campaign Manager. Prepare weekly and monthly performance reports. Share insights, learnings, and optimization recommendations. Client & Team Coordination Communicate campaign performance with internal teams and clients. Provide suggestions for improving lead quality and conversion rates. Support sales teams with lead insights and funnel data. Required Skills & Qualifications Hands-on experience with Meta Ads, Google Ads, and LinkedIn Ads. Strong understanding of digital marketing funnels. Knowledge of conversion tracking, pixels, and analytics. Experience with Google Analytics, Tag Manager (preferred). Strong analytical and problem-solving skills. Ability to manage multiple campaigns and clients. Preferred Skills (Good to Have) Experience in a digital marketing agency. Knowledge of landing page optimization and CRO. Certification in Google Ads or Meta Blueprint. Understanding of B2B and B2C advertising strategies. Key Performance Indicators (KPIs) Leads generated / conversions achieved. Cost per Lead (CPL) / Cost per Acquisition (CPA). Click-through Rate (CTR). Return on Ad Spend (ROAS). Campaign scalability and optimization efficiency. Why Join Us Work on high-budget, multi-industry campaigns. Performance-based incentives. Opportunity to grow into Senior Performance Marketer / Ads Manager . Learning-driven and growth-focused work culture. Who Should Apply Performance marketers passionate about paid advertising. Candidates comfortable working with targets and budgets. Individuals eager to scale campaigns and deliver measurable results. How to Apply Share your resume along with campaign case studies or performance screenshots .