Digital Marketing Executive

Lead Generation & Campaign Management (Meta, Google & LinkedIn). Execute Paid Campaigns: Set up, monitor, and optimize paid ad campaigns primarily on Meta (Facebook & Instagram) and Google Ads to capture qualified leads. Lead Quality Filtering: Implement intent-based filters (like custom questions or review steps in Meta forms) to ensure the sales team receives verified phone numbers and genuine buyers, rather than "accidental" clicks. Digital Infrastructure & Landing Page Optimization. CRM & Automation Integration. Visual & Content Marketing Project Walkthroughs & Videos: Collaborate with design teams or site managers to shoot and edit engaging property walkthroughs, sample flat videos, construction updates, and customer testimonials. Ad Creative Rotation: Regularly refresh ad copies, banners, and video reels to prevent ad fatigue and maintain a low CPL. Social Media Presence: Manage organic social media handles to build brand trust, highlighting location advantages, amenities, and developer legacy. Total Volume of Qualified Leads (Not just junk lead count) Average Cost Per Lead (CPL) Cost Per Site Visit (CPV) Ad Creative CTR (Click-Through Rate)