Assistant Store Manager

JOB DESCRIPTIONPosition

Assistant Store Manager

Department

Retail / Store Operations

Industry

Jewellery / Lab-Grown Jewellery

Reports To

Store Manager / Retail Head

Location

[Location]

Employment Type

Full-Time

Job Purpose

The Assistant Store Manager will support the Store Manager in managing the day-to-day operations of the showroom, driving sales, ensuring excellent customer service, maintaining store standards, and coordinating with internal teams. The role requires strong team handling, sales follow-up, operational discipline, and a customer-first approach.

Key Responsibilities

Store Operations

Support the Store Manager in managing daily showroom operations.

Ensure the showroom is maintained as per company standards.

Monitor store opening and closing procedures.

Ensure proper handling, display, and security of jewellery.

Maintain discipline and operational efficiency within the store.

Ensure all SOPs and company policies are followed.

Sales & Business Development

Support the team in achieving daily, weekly, and monthly sales targets.

Actively participate in customer handling and sales conversion.

Monitor individual team performance and follow up on pending enquiries.

Ensure proper follow-up with customers for quotations, appointments, and pending orders.

Encourage repeat business and customer referrals.

Identify opportunities to increase showroom sales and average order value.

Team Management

Assist in managing and supervising the showroom team.

Allocate daily responsibilities and ensure timely completion of tasks.

Monitor attendance, punctuality, grooming, and overall discipline.

Conduct regular team briefings and communicate targets and priorities.

Support team members in handling difficult customers and sales situations.

Provide feedback and escalate performance or behavioural concerns to management.

Customer Experience

Ensure every customer receives a professional and personalised experience.

Handle important, high-value, or escalated customer interactions.

Resolve customer concerns professionally and promptly.

Maintain strong relationships with existing customers.

Ensure customer enquiries and requirements are followed up until closure.

Inventory & Jewellery Handling

Assist in monitoring stock movement, transfers, and showroom inventory.

Ensure jewellery is handled carefully and securely.

Coordinate with the inventory and operations teams regarding stock requirements.

Support regular stock checking and reconciliation.

Immediately report any mismatch, damage, loss, or discrepancy to management.

Coordination & Follow-Up

Coordinate with sales, inventory, production, procurement, accounts, and management teams.

Follow up on customer orders and ensure timely completion.

Track pending activities and ensure they are closed within the required timeline.

Communicate order and customer requirements accurately to relevant departments.

Reporting & Documentation

Maintain daily sales and store operation reports.

Track enquiries, appointments, conversions, pending orders, and customer follow-ups.

Monitor team performance and share updates with the Store Manager.

Maintain accurate records related to customers, sales, stock, and store activities.

Required Skills & Competencies

Strong communication and interpersonal skills.

Good sales and customer-handling abilities.

Leadership and team-management skills.

Strong follow-up and coordination skills.

Ability to handle multiple customers and tasks simultaneously.

Good problem-solving and decision-making abilities.

Strong attention to detail.

Professional grooming and personality.

Basic knowledge of MS Excel, CRM, and reporting systems.

Ability to work under sales targets and deadlines.

Jewellery retail experience will be an advantage.

Key Performance Indicators (KPIs)

Achievement of showroom sales targets.

Sales conversion and average order value.

Customer satisfaction and repeat business.

Team productivity and performance.

Enquiry and follow-up conversion.

Timely closure of customer orders.

Inventory accuracy and proper jewellery handling.

Compliance with store SOPs.

Store discipline, presentation, and operational efficiency.

Ideal Candidate

The ideal candidate should be a customer-focused and sales-oriented leader who can independently manage day-to-day showroom activities, motivate the team, drive sales, and ensure smooth coordination between customers and internal departments.

Experience

3–5 years in retail sales / jewellery / luxury retail / showroom operations preferred.

Pay

From ₹40,000.00 per month

Benefits

Flexible schedule

Leave encashment

Provident Fund

Work Location

In person