Digital Marketing Specialist

Responsibilities

Google Ads Management

• Plan, create, manage, and optimize Google Ads campaigns, including Search, Display, and other relevant campaign types.
• Conduct keyword research and manage bidding strategies, budgets, and audience targeting.
• Monitor campaign performance and optimize campaigns to improve conversions and reduce cost per lead (CPL).
• Track campaign performance and prepare regular reports.

Meta Ads Management

• Create and manage paid advertising campaigns on Facebook and Instagram using Meta Ads Manager.
• Develop audience targeting and retargeting strategies to generate quality leads.
• Monitor ad performance, budgets, click-through rates (CTR), and conversions.
• Test different ad creatives, copy, and audience segments to improve campaign results.

Social Media Management

• Manage the company’s social media accounts, including Instagram, Facebook, LinkedIn, and other relevant platforms.
• Plan and maintain a social media content calendar.
• Coordinate the creation and publishing of posts, reels, stories, and other content formats.
• Monitor engagement, respond to comments and messages, and track social media performance.

Search Engine Optimization (SEO)

• Perform keyword research and competitor analysis to identify growth opportunities.
• Implement on-page and off-page SEO strategies to improve website rankings.
• Optimize website content, meta titles, descriptions, headings, internal links, and URLs.
• Monitor organic traffic, keyword rankings, and website performance.
• Identify technical SEO issues and coordinate with the development team for resolution.

Lead Generation

• Develop and execute digital marketing strategies to generate relevant and high-quality leads.
• Create and optimize landing pages, lead forms, and campaign funnels.
• Track lead sources, conversion rates, and cost per lead.
• Coordinate with the sales and business development teams to improve lead quality and conversions.
• Continuously test and improve campaigns to achieve lead generation targets.

Google Analytics and Google Search Console

• Use Google Analytics 4 (GA4\) to monitor website traffic, user behaviour, engagement, and conversions.
• Set up and monitor conversion events and campaign performance.
• Use Google Search Console to track search performance, clicks, impressions, CTR, and keyword visibility.
• Identify indexing issues, search performance gaps, and opportunities to improve organic traffic.
• Prepare performance reports and provide actionable insights based on data.

Reporting and Performance Optimization

• Prepare weekly and monthly digital marketing performance reports.
• Monitor key metrics such as CTR, CPC, CPL, conversion rate, organic traffic, and return on ad spend (ROAS).
• Analyze campaign results and recommend improvements.
• Stay updated with the latest digital marketing trends, tools, and platform updates.

Required Skills and Qualifications

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• 2–3 years of hands-on experience in digital marketing.
• Practical knowledge of Google Ads and Meta Ads Manager.
• Experience in SEO, keyword research, and website optimization.
• Knowledge of social media management and content planning.
• Hands-on experience with Google Analytics 4 and Google Search Console.
• Understanding of lead generation funnels, landing pages, and conversion tracking.
• Strong analytical, communication, and problem-solving skills.
• Ability to manage multiple campaigns and meet deadlines.

Pay

₹20,000.00 - ₹25,000.00 per month

Benefits

• Paid sick time
• Paid time off

Experience

• Digital marketing: 2 years (Required)

Location

• Bawadiya Kalan, Bhopal, Madhya Pradesh (Required)

Work Location

In person