Meta & Google Ads Head

Company: DeoDap Location: Rajkot, Gujarat Employment Type: Full-time Role OverviewWe are looking for an experienced Meta & Google Ads Head to lead our paid advertising operations and manage the advertising team. The role requires hands-on expertise in planning, launching, monitoring and optimizing campaigns across both platforms to generate quality leads, increase sales and improve return on advertising spend. Key ResponsibilitiesPlan, create, launch and manage campaigns across Meta Ads (Facebook and Instagram) and Google Ads (Search, Display, Shopping, Performance Max and YouTube) . Take ownership of campaign strategy, daily execution, advertising budgets and overall performance. Lead the advertising team, assign responsibilities, set targets and review daily work. Monitor campaigns daily to identify incorrect settings, wasted spend and opportunities for improvement. Optimize campaigns to improve lead quality, conversions, cost per lead, customer acquisition cost and return on ad spend. Conduct audience research, keyword research and competitor analysis. Test different creatives, ad copies, audiences, bidding strategies and landing pages. Coordinate with designers, content creators and website teams to deliver campaign assets on time. Ensure accurate conversion tracking through Meta Pixel, Conversions API, Google Tag Manager and GA4, with technical support where required. Coordinate with sales teams to review lead quality and connect advertising performance with actual sales. Manage ad accounts, billing coordination, account access and platform policy compliance. Prepare daily, weekly and monthly reports with clear insights, corrective actions and growth plans. Train team members and hold them accountable for campaign accuracy, timely execution and results. Required Skills & ExperienceProven experience independently managing campaigns on both Meta Ads and Google Ads . Experience leading a paid advertising or performance marketing team. Strong understanding of lead generation, e-commerce advertising, remarketing and conversion optimization. Ability to manage multiple campaigns and budgets while maintaining accuracy. Practical knowledge of GA4, Google Tag Manager, conversion tracking and advertising reports. Strong analytical, leadership, communication and problem-solving skills. Ability to demonstrate previous campaign results with clear performance metrics. Key Performance IndicatorsQuality leads and sales generated. Cost per qualified lead and customer acquisition cost. Return on ad spend and conversion rate. Effective budget utilization. Campaign accuracy and timely execution. Team productivity and target achievement. We are looking for a hands-on leader who can personally run and optimize campaigns while managing the team and taking responsibility for results.