Business Development & Sales Analytics

Role purpose

Support business growth by capturing, organising, and analysing data across the entire BD and sales funnel from lead generation and qualification to proposals, conversions, and revenue. The role will help the team identify trends, improve pipeline visibility, and translate data into practical recommendations.

Key responsibilities

§ Lead and pipeline data management

§ Maintain accurate and updated lead, prospect, and opportunity records in the excel designated trackers.

§ Capture lead source, campaign, customer segment, location, assigned owner, opportunity value, stage, next action, and expected closure date.

§ Identify duplicate entries, missing information, and outdated records; coordinate with the BD team to resolve gaps.

§ Sales funnel tracking and analysis

§ Track movement through the agreed funnel stages: leads generated, qualified leads, meetings, proposals, negotiations, and conversions.

§ Analyse stage-wise conversion rates, drop-offs, pending follow-ups, and stalled opportunities.

§ Compare performance by lead source, campaign, geography, product or service, and reporting period.

§ Track sales-cycle duration and reasons for lost or delayed opportunities. Stage-conversion analysis and sales-cycle tracking help reveal where a pipeline is progressing or slowing down.

§ Dashboards and reporting

§ Prepare daily trackers and weekly or monthly performance dashboards.

§ Report on lead volumes, pipeline value, conversions, revenue, and performance against agreed targets.

§ Reconcile reported figures with source records and clearly highlight missing data or assumptions.

§ Business insights and recommendations

§ Identify trends in lead quality, follow-up effectiveness, conversion performance, and customer segments.

§ Summarise key findings and recommend practical actions for the BD and sales teams.

§ Support campaign reviews by comparing lead generation with downstream conversions, rather than reporting lead volumes alone.

Cross-functional coordination

§ Work with BD, Sales, Marketing, and Operations to obtain timely updates.

§ Help standardise funnel definitions, reporting formats, and data-entry practices.

§ Maintain confidentiality of member information, commercial, and business data.

Qualifications and skills

§ Pursuing or holding a degree in Business Management, Commerce, Economics, Statistics, Data Analytics, Engineering, or a related discipline.

§ Working knowledge of Excel & Google Sheets, including formulas, lookups, pivot tables, and charts.

§ Strong numerical ability, attention to detail, and logical thinking.

§ Ability to explain findings clearly and follow up professionally with stakeholders.

§ Familiarity with CRM systems, Power BI, Tableau, or SQL is desirable; advanced coding is not mandatory.

§ Timeliness and reliability of reports.

§ Quality and usefulness of insights.

Level of ownership

• As an Intern: Maintain trackers, validate data, and prepare reports under supervision.
• As a Management Associate: Own the reporting cycle, coordinate data collection, and present insights with proposed actions.

Pay

₹10,000.00 - ₹25,000.00 per month

Benefits

Flexible schedule

Work Location

Hybrid remote in Mumbai, Maharashtra