Digital Marketing Manager

Company Name

2 DOT 2 India Private Limited

Job Title

Digital Marketing Manager

Job Location

Shop No. 8, Ground Floor, PPR Mall, Model Town, Jalandhar, Punjab – 144011

Work Mode

Full-Time, Work From Office (On-Site)

Shift

Night Shift

Working Hours

7:30 PM to 4:30 AM

Department

Digital Marketing

Reporting To

Management / Director

Employment Type

Full-Time

Job Purpose

The Digital Marketing Manager will be responsible for planning, implementing, managing, and optimizing the company's digital marketing activities to increase brand awareness, generate qualified leads, improve online visibility, and achieve business growth.

The candidate must have strong knowledge of digital marketing strategies, paid advertising, social media management, search engine optimization (SEO), search engine marketing (SEM), website analytics, content planning, and campaign performance analysis.

The candidate must be comfortable working from the company's Jalandhar office during the designated night shift and coordinating with internal teams, clients, and other stakeholders as required.

• Key Job ResponsibilitiesA. Digital Marketing Strategy and Planning
• Develop and execute comprehensive digital marketing strategies aligned with company objectives.
• Plan monthly, quarterly, and annual digital marketing campaigns.
• Identify target audiences, customer segments, and market opportunities.
• Research competitors and identify opportunities to improve the company's online presence.
• Establish campaign objectives, budgets, timelines, and measurable performance indicators.
• Monitor industry trends, emerging digital marketing technologies, and new advertising opportunities.
• Prepare marketing plans and campaign reports for management review.

B. Social Media Management

• Manage the company's social media accounts, including Facebook, Instagram, LinkedIn, and other relevant platforms.
• Develop monthly social media content calendars.
• Coordinate the creation and publication of posts, reels, stories, videos, and promotional creatives.
• Ensure consistency in brand messaging, visual identity, and communication.
• Monitor comments, messages, engagement, and audience feedback.
• Develop strategies to increase followers, engagement, reach, and brand awareness.
• Coordinate with graphic designers, video editors, and content creators to ensure timely delivery of marketing materials.
• Track social media performance and recommend improvements based on analytics.

C. Paid Advertising and Campaign Management

• Plan, launch, manage, and optimize advertising campaigns on Google Ads, Meta Ads, LinkedIn Ads, and other relevant platforms.
• Conduct audience research and identify appropriate targeting strategies.
• Manage campaign budgets to improve return on advertising spend and overall marketing efficiency.
• Monitor campaign performance, including impressions, clicks, conversions, cost per lead, and customer acquisition cost.
• Conduct A/B testing of advertisements, creatives, landing pages, and audience segments.
• Identify underperforming campaigns and implement corrective actions.
• Ensure proper tracking of leads, conversions, and campaign results.
• Maintain records of advertising expenses and campaign performance.
• Provide recommendations to management regarding campaign budgets and marketing investments.

D. Search Engine Optimization (SEO)

• Develop and implement on-page and off-page SEO strategies.
• Conduct keyword research to identify relevant search terms.
• Optimize website content, page titles, meta descriptions, headings, URLs, and internal links.
• Coordinate technical SEO improvements, including website speed, mobile usability, indexing, and crawlability.
• Monitor website rankings, organic traffic, and search visibility.
• Identify content gaps and recommend improvements to increase organic traffic.
• Manage local SEO activities, including business listings, where applicable.
• Monitor backlinks and identify opportunities to improve website authority.
• Prepare regular SEO performance reports and action plans.

E. Website and Landing Page Management

• Monitor the company's website to ensure that content is accurate, updated, and professionally presented.
• Coordinate website content updates, landing page development, and promotional page creation.
• Ensure that landing pages support advertising objectives and lead-generation campaigns.
• Monitor website traffic, user engagement, bounce rate, and conversion performance.
• Identify website usability issues and coordinate corrective action with developers.
• Ensure appropriate mobile responsiveness and user experience.
• Verify that website forms, contact information, and conversion tracking are functioning properly.

F. Content Marketing and Brand Development

• Develop content strategies to support digital marketing objectives.
• Plan blogs, articles, promotional content, email campaigns, social media posts, and other marketing materials.
• Ensure that all content follows company branding and communication standards.
• Coordinate with writers, designers, video editors, and other creative professionals.
• Review marketing content for quality, accuracy, grammar, and consistency before publication.
• Develop campaigns to increase brand awareness and customer engagement.
• Maintain a consistent brand voice across digital platforms.

G. Lead Generation and Conversion Optimization

• Develop digital marketing campaigns to generate qualified business leads.
• Optimize lead-generation forms, landing pages, advertisements, and calls to action.
• Monitor lead volume, lead quality, conversion rates, and cost per lead.
• Coordinate with the sales or business development team to evaluate lead quality.
• Analyze customer journeys and identify opportunities to improve conversion rates.
• Recommend strategies to reduce lead acquisition costs.
• Maintain campaign records and lead-generation performance reports.