Manager-Regional Business Development, Accessories

Responsibilities & Key Deliverables

As Regional Business Development Manager (Accessories), you will drive Accessories retail growth across the assigned region by improving dealer performance, increasing accessory penetration, strengthening retail conversion, executing OEM-led initiatives, and achieving sales, profitability, customer satisfaction, and business development objectives. The role works closely with dealerships, Regional Sales Teams, ZAM, and cross-functional stakeholders to maximize Accessories Retail.

Business Performance Management

Deliver regional Accessories retail and billing targets in coordination with RSMs and ASMs.

Develop and execute regional business plans aligned with OEM growth objectives.

Monitor dealer, MADB, and branch performance and drive corrective actions for underperforming locations.

Track key business KPIs and ensure sustainable growth.

Dealer Network Development

Strengthen Accessories business capability across dealerships.

Conduct regular dealer reviews and performance assessments.

Improve sales opportunities through enhanced display standards, retail processes, and customer engagement practices.

Sales & Retail Excellence

Drive accessory attachment and penetration across vehicle models.

Implement vehicle-wise and category-wise sales strategies.

Improve retail conversion through dealership interventions, structured follow-ups, and process improvements.

Identify, scale, and replicate best practices across the region.

Product & Category Management

Promote OEM-approved accessories and support new product launches.

Gather regional market insights and customer requirements to support product development.

Ensure product availability and healthy inventory levels across dealerships.

Coordinate with supply chain teams to minimize stock-outs and improve fulfillment.

Program Execution

Plan and execute regional marketing activations, roadshows, and dealer-level promotional initiatives.

Roll out sales campaigns, contests, promotions, and incentive programs.

Ensure effective implementation of seasonal and strategic business initiatives.

Monitor program effectiveness and ROI.

Training & Capability Building

Conduct product, sales, and retail training for dealer sales consultants, accessories executives, workshop personnel, and management teams.

Build dealer capability in accessory selling, upselling, and customer engagement.

Support certification and dealer capability enhancement initiatives.

Stakeholder Management

Collaborate with Regional Sales, Service, Marketing, Supply Chain, Product Teams, and dealerships.

Create synergies with vehicle marketing initiatives and service camps to promote accessories.

Serve as the primary regional point of contact for Accessories business matters.

Align OEM and dealer objectives to drive business outcomes.

Market Intelligence & Business Development

Analyze competitor products, pricing, promotions, and market trends.

Identify growth opportunities, emerging customer needs, and business development levers.

Recommend strategic actions to improve market share, revenue, and profitability.

Governance & Compliance

Ensure compliance with OEM policies, commercial guidelines, processes, and audit requirements.

Maintain accurate forecasts, business reports, and performance dashboards.

Drive adherence to quality, warranty, and customer service standards.

KPIs

Accessories Retail Target Achievement

Retail Sales Growth

Support Regional team for Accessories Billing Target Achievement

Accessories Penetration (%)

Vehicle Attachment Rate

Category-wise Growth

New Product Launch Success Rate

Dealer Training Coverage

Inventory Health & Availability

Customer Satisfaction Metrics

Education Qualification

We prefer a candidate with the following qualifications

Graduate in Engineering / Automobile / Mechanical / Business Administration.

MBA (Marketing / Sales) preferred.

General Experience

10-15 years of experience in Automobile Accessories, Aftermarket, Sales or Business Development.

Experience in OEM, Automotive Retail, Tier-1 Supplier, or Automotive Accessories Industry preferred.

Proven track record of managing dealer networks and achieving business targets.

Key Skills

Functional Competencies

Accessories Retail Management

Dealer Network Management

Sales Planning & Forecasting

Market Intelligence

Behavioural Competencies

Leadership & Influencing Skills

Customer Orientation

Result Focus

Negotiation Skills

Relationship Management

Problem Solving

Communication & Presentation Skills

Cross-functional Collaboration

Job Segment

Engineer, Automotive, Engineering