Territory Sales Manager (TSM)

Job description

THE ROLE

The Territorial Sales Manager is the frontline executor of the sales organisation. Operating within a defined city or town cluster, the TSM is responsible for driving daily sales, managing local trade relationships, and ensuring the brand is well-represented at every retail touchpoint. This is a high-activity, high-accountability role where consistent ground-level execution directly translates into business results.

WHAT YOU WILL DO

• Achieve primary and secondary sales targets within the assigned territory on a monthly and quarterly basis

• Manage and service the existing distributor and retailer network — ensuring healthy stock, timely replenishment, and smooth order fulfilment

• Introduce new product launches, price revisions, and trade schemes to retailers and channel partners

• Handle replacement requests and coordinate customer service issues at the ground level

• Execute local promotional activities and in-store visibility drives at key outlets

• Monitor competitor activities — track pricing, schemes, and product movements — and report findings to the ASM

• Maintain accurate daily beat plans, market visit records, and sales reports

• Identify and recommend new retail touchpoints and business opportunities within the territory

WHAT THIS ROLE IS NOT

• Not an office or backend role — daily market visits and retailer interactions are the core of

this job.

• Not a passive order-collection role — the TSM is expected to actively sell, influence, and

drive offtake

• Not limited to existing accounts — new outlet addition and territory expansion are key

expectations

WHAT WE ARE LOOKING FOR

• Graduate in any discipline; Commerce or Business background preferred

• 1–3 years of field sales experience in Consumer Durables, Appliances, FMCG

• Basic proficiency in MS Excel and sales reporting apps

• Two-wheeler and valid driving licence preferred for market coverage

Pay

₹700,000.00 - ₹900,000.00 per year

Benefits

• Health insurance
• Leave encashment
• Paid sick time
• Provident Fund

Work Location

In person