B2B Marketing & Lead Generation Executive

Company: MicroLead

Industry: IT / Software \& AI Solutions

Experience: 0–2 Years

Location: Pune / Nashik

Work Mode

Work From Home initially \| Relocation to Pune or Nashik may be required in the future

About MicroLead

MicroLead is an IT and technology company providing software and AI-powered solutions for businesses across different industries.

Our work includes custom software development, web and mobile applications, AI development, intelligent automation, cloud \& DevOps, IT consulting and business software products. MicroLead also develops ready-to-deploy platforms such as ERP, HRMS, education, examination and fitness management solutions.

We are focused on helping businesses use technology, software and AI to improve processes, automate operations and create measurable business value, serving clients in India and global markets.

About the Role

We are looking for a motivated B2B Marketing \& Lead Generation Executive to support our marketing, demand generation and digital marketing activities.

The initial focus will be the India market, with opportunities to work on global markets as the company grows.

Key Responsibilities

- B2B data mining and prospect research

- CDQA — data cleaning, verification and database management

- B2B email campaigns, cold outreach and lead nurturing

- LinkedIn prospecting and outreach

- Generate and qualify MQLs

- Manage CRM and campaign reports

- Support performance marketing activities

- Basic execution and understanding of Google Ads \& Meta Ads

- Basic understanding of SEO and website performance

- Manage MicroLead's social media accounts and content posting

- Plan, schedule and publish social media content

- Track campaign, social media and advertising performance

- Work with the sales team to support lead-to-opportunity conversion

Required Skills

- Good understanding of B2B Marketing \& Lead Generation

- Email Marketing, Cold Outreach \& Lead Nurturing

- Data Mining \& CDQA

- LinkedIn \& Social Media Marketing

- Basic Google Ads, Meta Ads \& SEO

- Google Sheets/Excel \& basic CRM knowledge

- Good communication and attention to detail

- Willingness to learn AI and marketing automation tools

Location \& Flexibility

Candidates based in Pune or Nashik are preferred.

The role can initially be performed remotely/WFH. As MicroLead grows, the selected candidate should be open to relocating and working from the office in Pune or Nashik if required.

What We Look For

We are looking for someone who wants to learn, execute and grow with MicroLead. You don't need to know everything on day one. We value curiosity, ownership, consistency and the ability to learn quickly.

You will get the opportunity to work across B2B marketing, demand generation, performance marketing, AI/automation, social media and global markets.

Take ownership. Experiment. Learn from the results. Build your skills. Grow with MicroLead.

Key Objective

Data → Outreach → Engagement → MQL → Sales Opportunity → Revenue

Pay

₹9,900.00 - ₹25,000.00 per month

Work Location

In person