Area Sales Manager (B2B) Modern Trade

Job Description: Area Sales Manager (B2B) – Modern Trade & General Trade Company: Original Gangster / Sanatan Sanctuary Location: Delhi NCR Experience: 1–3 Years Preferred Experience: 2 years in FMCG field sales, B2B sales, or modern trade account management Salary: ₹25,000 – ₹32,000 per month Additional Benefits: Performance-Based Incentives + Travel Allowance Employment Type: Full-Time Department: Sales & Business Development About the Role We are looking for a target-driven Area Sales Manager (B2B) to expand our FMCG distribution network and develop business relationships with modern trade retailers, supermarkets, hypermarkets, wholesalers, distributors, and general trade partners. Candidates with experience in FMCG product-based companies, particularly Puja/Devotional Products or Tobacco FMCG , will be preferred. The ideal candidate must understand both Modern Trade (MT) and General Trade (GT), including B2B customer acquisition, retail account management, product listing, commercial negotiations, distribution expansion, and sales target achievement. Key Responsibilities B2B Sales & Business DevelopmentIdentify and acquire new B2B customers, retail chains, distributors, wholesalers, and business partners. Develop and maintain long-term relationships with buyers, procurement teams, store managers, and distributors. Generate sales leads, conduct business meetings, negotiate commercial terms, and close orders. Expand product distribution and market presence across the assigned territory. Achieve monthly sales targets, revenue objectives, and new-account acquisition goals. Follow up on orders, payments, repeat purchases, and customer requirements. 2. Modern Trade (MT) & Key Account Management Develop business with organized retail chains, supermarkets, hypermarkets, and large-format stores. Relevant Modern Trade Accounts Include: D-Mart Reliance Retail / Smart Bazaar Metro Wholesale More Retail / More Supermarket Spencer's Retail Star Bazaar Vishal Mega Mart Lulu Hypermarket Nature's Basket Modern Bazaar 24Seven Rajmandir Other regional supermarket chains and organized retail accounts Responsibilities: Build relationships with retail buyers, category managers, procurement teams, and store managers. Manage vendor registration, product listing, commercial negotiations, and purchase orders. Understand listing fees, trade margins, retailer schemes, promotional requirements, and payment terms. Coordinate stock replenishment, merchandising, shelf placement, and product availability. Track account-wise sales, inventory movement, order fulfilment, and collections. Identify opportunities to onboard new retail chains and expand existing accounts. Experience with every listed retailer is not mandatory. Candidates should demonstrate relevant modern trade or organized retail account-handling experience. 3. General Trade (GT) Sales & Distribution Develop and manage relationships with distributors, stockists, wholesalers, retailers, and independent stores. Identify and onboard new distributors and retail outlets. Expand distribution coverage and improve product availability across the assigned territory. Generate orders through regular market visits and customer follow-ups. Understand distributor margins, retailer margins, credit terms, trade schemes, and sales promotions. Monitor secondary sales, outlet coverage, order frequency, and repeat purchases where data is available. Coordinate with distribution partners to maintain adequate stock and improve sales performance. Monitor competitor products, pricing, visibility, and promotional activities. 4. Market Expansion & Territory Management Identify new markets, business opportunities, and potential B2B customers. Prepare territory-wise sales plans and customer acquisition strategies. Conduct regular field visits and maintain strong market relationships. Develop sales opportunities across GT and MT channels. Collect market intelligence on customer demand, competitor activity, and pricing. Build a scalable network of retail and distribution partners. 5. Sales Reporting & Coordination Maintain daily field visit reports and periodic sales performance reports. Track sales targets, revenue, new accounts, orders, and outstanding payments. Maintain accurate customer, retailer, distributor, and key-account databases. Coordinate with internal teams for stock availability, dispatches, and order fulfilment. Report market feedback, sales opportunities, and territory performance to management. Industry Experience & Preferences Preferred Industry Background: FMCG product-based brands and companies. Puja, devotional, religious, and spiritual products. Tobacco FMCG products and associated distribution networks. Other FMCG categories with relevant B2B, GT, and MT sales experience. Candidates with direct experience in Puja products or Tobacco FMCG will receive preference. Candidates from other FMCG sectors may also apply if they have strong B2B sales and organized retail experience. Required Skills & Qualifications 1–3 years of relevant sales experience. Approximately 2 years of hands-on FMCG field sales or B2B sales experience preferred. Working knowledge of both Modern Trade (MT) and General Trade (GT). Experience in customer acquisition, distribution development, and account management. Understanding of modern trade listing, procurement, purchase orders, commercial terms, and replenishment. Strong negotiation, communication, and relationship-management skills. Ability to manage a territory independently and achieve sales targets. Basic knowledge of MS Excel, Google Sheets, and sales reporting. Willingness to travel extensively within the assigned territory. Salary & Benefits ₹25,000–₹32,000 per month , depending on experience and capability. Performance-based sales incentives. Travel allowance for eligible official field visits. Growth opportunities based on performance and business contribution. Ideal Candidate Profile We are looking for a commercially aware, executio