Manager Marketing Tech, CX and AI - Mumbai

The Marketing Technology, AI and CX Manager will lead the development and optimization of the marketing technology ecosystem to enable personalized, data-driven consumer experiences across paid, owned and earned channels. The role bridges Media, CX, CRM, analytics, AI and digital capabilities to drive growth and customer engagement.

Key Responsibilities

MarTech Strategy & Platform Management

Develop and execute the MarTech roadmap aligned with media, CRM and CX objectives.

Evaluate and implement emerging marketing technologies, AI solutions, and automation tools.

Partner with IT, Data, and Product teams to ensure platform integration and scalability.

AI Planning & Insights

Leverage AI to automate reporting, analysis, and opportunity identification.

Build automated dashboards and real-time insight generation frameworks.

Drive predictive analytics and next-best action recommendations.

Customer Data & Audience Management

Support CDP, CRM and audience management capabilities.

Enable audience segmentation and personalization at scale.

Campaign Automation & Journey Orchestration

Design and optimize omnichannel customer journeys.

Drive lifecycle marketing programs across email, push, SMS, WhatsApp, web and app channels.

Digital Ad Intelligence & Competitive Benchmarking

Monitor competitor activity across search, social, programmatic and video channels.

Develop benchmarking frameworks for share of voice, digital presence and campaign effectiveness.

Translate intelligence into actionable media and CX recommendations.

Media, Personalization & Activation

Enable audience-first media activation through advanced data and technology capabilities.

Drive omnichannel personalization by connecting media, CRM and CX activations.

GEO (Generative Engine Optimization) / AI-SEO

Develop strategies to improve brand visibility across AI-powered search and answer engines.

Drive optimization for ChatGPT, Copilot, Gemini, Perplexity and other AI search experiences.

Identify opportunities to drive incremental traffic and engagement through GEO initiatives.

Measurement, Governance & Compliance

Develop KPI frameworks and performance dashboards.

Ensure data privacy compliance, governance and vendor management.

Measurement, Governance & Compliance

Develop KPI frameworks and performance dashboards.

Ensure data privacy compliance, governance and vendor management.

Preferred Qualifications.

6–10 years of experience in MarTech, CRM, Digital Marketing, CX or Analytics.

Experience with Salesforce Marketing Cloud, Adobe Experience Platform, GA4 and similar platforms.

Knowledge of AI-powered marketing tools, GEO/AI-SEO, competitive intelligence platforms and predictive analytics.

Key Competencies

Customer-centric mindset

Strategic thinking

Marketing technology expertise

AI and data-driven decision making

Cross-functional collaboration

Stakeholder management

Success Measures

Increased automation of reporting and insight generation

Improved customer engagement and journey performance

Incremental traffic from AI-powered search ecosystems

Enhanced competitive intelligence and media ROI

Successful adoption of AI-enabled marketing capabilities