Area Sales Manager

Key Responsibilities

Drive primary and secondary sales growth across the assigned territory.

Appoint, manage, and strengthen relationships with distributors and retail partners.

Expand General Trade presence by onboarding new outlets and improving product reach and availability.

Implement merchandising, in-store visibility, and promotional activities across retail outlets.

Manage Modern Trade accounts by ensuring adequate stock, proper product displays, and strong account relationships.

Conduct regular market visits to track sales performance, competitor activities, pricing, and market trends.

Identify new business opportunities and develop initiatives to maximize territory growth.

Work closely with Beauty Advisors and Promoters to enhance product awareness and improve retail sell-out.

Maintain accurate daily sales reports and consistently work towards achieving monthly sales targets.

Preferred Candidate

2 – 10 years of relevant sales experience in skincare, cosmetics, personal care, OTC, or related FMCG categories.

Strong understanding and hands-on experience in General Trade; experience with Modern Trade will be an added advantage.

Proven experience in distributor handling, retail expansion, territory management, and secondary sales.

Strong communication, negotiation, and relationship-management skills.

Self-motivated, target-driven, and proactive in identifying business opportunities.

Comfortable with extensive market travel and regular field visits.

Pay

₹60,000.00 - ₹70,000.00 per month

Work Location

In person