Adoption Manager Content & Channel

Summary The Adoption Manager is responsible for driving hands-on adoption of Guided Buying across priority Layer-4 taxonomy sub-categories and rollout markets. The role converts category strategy into practical buying journeys, activates super-user networks, coordinates targeted enablement, and uses adoption data to improve user behavior and channel conversion. Success in this role means users are guided to the right buying channels because the experience is clear, relevant, and easier than off…