Sales Manager - Medical Equipments (B2B & Govt Institute & Tender)

Job Profile - Area Sales Manager – Varanasi

• Experience: 3-4 years min
• Budget: ₹7–9 LPA
• Education: B.Sc. / B.Tech/Graduate
• Industry/Product Experience: Biomedical / High-Value Capital Equipment
• Mandatory Experience: Government tenders and institutional sales
• Base Location: Varanasi
• Territory: The candidate will be required to cover the complete UP region

Key Responsibilities

• Drive sales and business development for medical simulation products across the assigned territory in Uttar Pradesh.
• Develop and manage relationships with medical colleges, hospitals, nursing institutions, government healthcare organizations, and institutional customers.
• Identify new business opportunities through market mapping, prospecting, referrals, institutional networks, and customer engagement.
• Conduct effective product demonstrations, presentations, workshops, and solution-oriented discussions for clinical, academic, technical, and procurement stakeholders.
• Manage the complete sales cycle, including lead generation, qualification, opportunity development, commercial negotiations, tender participation, deal closure, and post-sales coordination.
• Identify relevant government and institutional tenders and drive the tender process in coordination with internal teams.
• Work closely with customers and internal technical teams to ensure appropriate product specifications and technical requirements are incorporated into tenders.
• Manage government procurement processes, including coordination with relevant stakeholders and adherence to institutional procurement requirements.
• Develop territory-specific sales strategies to achieve revenue and business development targets.
• Coordinate with regional, national sales, presales, and technical teams to ensure effective customer engagement and timely execution.
• Maintain accurate sales pipeline, opportunity, and customer information through CRM and internal reporting systems.
• Monitor competitor activity, market developments, customer requirements, and emerging opportunities within the territory.
• Provide regular reports on sales performance, market intelligence, pipeline status, tender opportunities, and customer feedback.
• Ensure a professional customer experience throughout the sales and post-sales lifecycle.
• Qualifications \& Experience
• Educational Qualification: B.E/B.Tech in Biomedical Engineering, Medical Engineering, Bioengineering, or a related discipline
• B.Sc./M.Sc. in Life Sciences, Biotechnology, or a related field.
• Experience
• Minimum 3+ years of relevant experience in medical equipment / medical device sales.
• Mandatory: Proven experience in government procurement and tender-based sales.
• Experience handling high-value capital equipment, preferably medical devices or healthcare technology solutions.
• Experience working with government hospitals, medical colleges, healthcare institutions, or public-sector organizations will be highly preferred.
• Candidates with established institutional and government healthcare networks in Uttar Pradesh will have an added advantage.
• Required Skills \& Competencies
• Strong understanding of government and institutional sales and procurement processes.
• Proven ability to manage tenders

Experience

• Medical Device sales: 4 years (Preferred)
• Tenders sales: 3 years (Preferred)
• Business development: 4 years (Preferred)

Pay

₹700,000.00 - ₹900,000.00 per year

Benefits

• Flexible schedule

Education

• Bachelor's (Preferred)

Experience

• Medical Equipment sales: 4 years (Preferred)
• B2B sales: 4 years (Preferred)
• Govt Tender sales: 4 years (Preferred)

Work Location

In person