Social Media Manager

Key Responsibilities

• Manage multiple social media accounts across Instagram, Facebook, YouTube and other relevant platforms.
• Handle social media pages of companies and brands under Zeel Juli Venture Pvt. Ltd.
• Manage selected lifestyle, product-based and external client social media accounts.
• Plan and execute monthly/weekly social media content calendars.
• Coordinate with the creative, graphic design, video editing and production teams for content requirements.
• Monitor and identify Instagram, Reels, YouTube Shorts and social media trends and implement relevant trends into brand content.
• Develop content ideas based on brand identity, audience, current trends and marketing objectives.
• Manage Reels, posts, carousels, stories and short-form content.
• Write and coordinate captions, hooks, CTAs and basic social media copy.
• Upload, schedule and manage videos on YouTube, including titles, descriptions, thumbnails, playlists, tags/basic SEO and publishing.
• Coordinate and manage regular YouTube uploads and channel content schedules.
• Optimize social media profiles and maintain consistent brand voice and visual communication.
• Monitor comments, messages and audience interactions and ensure timely community engagement.
• Track social media performance using Instagram Insights, YouTube Analytics and platform analytics.
• Prepare basic monthly performance reports covering reach, engagement, views, followers and content performance.
• Conduct competitor research and identify new content opportunities.
• Analyze content performance and recommend improvements for better reach and engagement.
• Coordinate with internal teams and clients for approvals, content requirements and publishing schedules.
• Maintain consistency in posting frequency, content quality and brand communication across all managed accounts.
• Stay updated with new social media features, algorithms, formats and platform trends