Trade Marketing Executive
- Job Description
- Field Sales Executive – FMCG (Retail)
- Department
- Retail Sales / Trade Marketing
Role Overview
We are looking for an experienced Field Sales Executive to drive retail distribution and sales growth across assigned FMCG retail channels. In this mid-level role, you will be responsible for expanding outlet coverage, managing distributor relationships, driving primary and secondary sales, and achieving monthly volume and numeric distribution targets within your territory.
Key Responsibilities
Territory & Outlet Management
Manage and service an assigned beat/route of FMCG retail outlets (General Trade / Kirana stores / Modern Trade outlets).
Expand numeric distribution by onboarding new retail stores and increasing product penetration per store.
Ensure optimal stock availability, shelf placement, and Planogram adherence across key retail accounts.
Sales Execution & Distribution
Achieve monthly and quarterly Primary Sales (distributor billing) and Secondary Sales (retail outlet billing) targets.
Coordinate daily with local distributors, stockists, and wholesalers to ensure timely order fulfillment and zero stock-outs.
Execute trade schemes, promotional activities, and point-of-sale display setups (POSM/POP) in retail outlets.
Reporting & Market Intelligence
Log daily visits, orders booked, and collection updates through the SFA (Sales Force Automation) app.
Monitor competitor pricing, trade schemes, new product launches, and market developments.
Manage outlet credit cycles and assist distributors in timely collection receivables.
Requirements & Qualifications
- Experience
- 2–5 years of hands-on field sales experience in the FMCG industry (Food & Beverage, Personal Care, or Home Care).
- Domain Knowledge
- Strong understanding of General Trade (GT) distribution dynamics, beat planning, and distributor management.
- Track Record
- Proven ability to meet numeric distribution targets and volume quotas.
- Tech Skills
- Experience using SFA software or handheld billing tools (e.g., BeatRoute, Bizom, FieldAssistant).
- Logistics
- Valid driver’s license and two-wheeler ownership for daily field visits.
- Education
- Bachelor’s degree in Business, Commerce, or any related field (or equivalent field experience).
What We Offer
Competitive base salary + attractive monthly target-based sales incentives.
Fuel reimbursement.
Health insurance coverage and performance-based career progression paths to Assistant Sales Manager.
- Pay
- ₹22,000.00 - ₹28,000.00 per month
Benefits
Flexible schedule
Paid sick time
- Work Location
- In person
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