Trade Marketing Executive

Job Description

Field Sales Executive – FMCG (Retail)

Department

Retail Sales / Trade Marketing

Role Overview

We are looking for an experienced Field Sales Executive to drive retail distribution and sales growth across assigned FMCG retail channels. In this mid-level role, you will be responsible for expanding outlet coverage, managing distributor relationships, driving primary and secondary sales, and achieving monthly volume and numeric distribution targets within your territory.

Key Responsibilities

Territory & Outlet Management

Manage and service an assigned beat/route of FMCG retail outlets (General Trade / Kirana stores / Modern Trade outlets).

Expand numeric distribution by onboarding new retail stores and increasing product penetration per store.

Ensure optimal stock availability, shelf placement, and Planogram adherence across key retail accounts.

Sales Execution & Distribution

Achieve monthly and quarterly Primary Sales (distributor billing) and Secondary Sales (retail outlet billing) targets.

Coordinate daily with local distributors, stockists, and wholesalers to ensure timely order fulfillment and zero stock-outs.

Execute trade schemes, promotional activities, and point-of-sale display setups (POSM/POP) in retail outlets.

Reporting & Market Intelligence

Log daily visits, orders booked, and collection updates through the SFA (Sales Force Automation) app.

Monitor competitor pricing, trade schemes, new product launches, and market developments.

Manage outlet credit cycles and assist distributors in timely collection receivables.

Requirements & Qualifications

Experience

2–5 years of hands-on field sales experience in the FMCG industry (Food & Beverage, Personal Care, or Home Care).

Domain Knowledge

Strong understanding of General Trade (GT) distribution dynamics, beat planning, and distributor management.

Track Record

Proven ability to meet numeric distribution targets and volume quotas.

Tech Skills

Experience using SFA software or handheld billing tools (e.g., BeatRoute, Bizom, FieldAssistant).

Logistics

Valid driver’s license and two-wheeler ownership for daily field visits.

Education

Bachelor’s degree in Business, Commerce, or any related field (or equivalent field experience).

What We Offer

Competitive base salary + attractive monthly target-based sales incentives.

Fuel reimbursement.

Health insurance coverage and performance-based career progression paths to Assistant Sales Manager.

Pay

₹22,000.00 - ₹28,000.00 per month

Benefits

Flexible schedule

Paid sick time

Work Location

In person